Content management system (CMS) is a time saver tool that enables webmasters to update new information without having knowledge on professional web design or programming. The point is there is no need to call your web developer every time, to correct a spelling error or add an event to a calendar. You can handle updates yourself or assign someone in your office to make the changes easily.
What is CMS? It is the website management software with optional, flexible modules such as web pages, forums, blogs, calendars and newsletters that can be easily updated. Content requires updating at regular intervals of time; this system makes the work easier without any hassles, so you can attract viewers to visit your website more frequently and increase your site traffic. If you have used it properly, any weak website can be changed into a stunning and profitable site.
Why should I use CMS?
• It gives you the freedom to edit, delete, modify and remove any content according to your wish.
• A CMS-based website provides an interactive experience which attracts more people and helps increase your sale.
• One of the major requirements of search engines is site consistency. CMS helps you maintain a consistent look and feel throughout the site.
• Using CMS in a site, administrator has the ability to grant permission to multiple staff for updating specific parts of the site.
• With a CMS, you can add new modules with just a few clicks and enhance your site.
There are many things to consider while choosing a content management system. Before picking up a CMS, please check whether it has the following essential features.
• Quick and easy installation
• Easy administration interface
• CMS with basic features like tag clouds, forums, polls, ratings, Captcha and gallery.
• Simple template manipulation
When MySpace hit the market in 2003, it was immensely popular and reached people all over the world. Seeing its popularity and market value, many other giants introduced their social networking sites with special features. As time passed, only social networks that offer special, user-friendly networking features have managed to stay alive.
Even with the highly competitive social networking world, MySpace managed to retain its first place. But last year Facebook became the world’s largest social networking site pushing MySpace to the second place despite it being the best-monetized social network. The number of Facebook users across the globe is now a mind boggling 110 million, and that of MySpace is 83 million.
It is not a sudden downfall for MySpace; just a setback. For the past few years, after the introduction of Facebook in 2004, Myspace has been facing drops in existing user accounts and new user registration count. The main reason for this setback is lack of R&D, and other notable problems faced by users, such as accessibility, phishing spam, child safety and censorship.
The MySpace pages are designed by individuals with little HTML experience, and most of the pages do not satisfy the W3C standards. It hence causes accessibility problems when software like screen readers are used.
MySpace is considered the hotbed for spyware. Even though MySpace is taking necessary steps for safety, it is not fully safe. This is the major reason for the migration of users to other networking sites. It doesn’t have any censorship to control posting or viewing of pornographic content either.
MySpace makes revenue through advertisement. As the number of members reduces, the possibility of advertisers moving to other popular social network is more. Hence, it is the high time for the MySpace professionals to facilitate 2-way communication with their users and rework their site to meet market demands.
Search engine optimization is essential for getting top ranks in major search engines. We know that implementing optimizing strategies effectively will help us get loads of traffic and higher rankings in Google. What about Yahoo and MSN? Is it really worth optimizing your site for Yahoo and MSN? Let’s take a detailed look at it.
Optimizing site for Yahoo:
According to one study, 25% searches are done through Yahoo. It means that if your site is not coming up on Yahoo, you will lose 25 percent of your potential visitors.
The following things are the current generalized specifications to achieving better rankings in Yahoo.
The yahoo search engine gives more importance to keyword density. Placing right keywords in the content is very important. Use keywords in link text, while linking pages to each other. Remember keywords with catchy titles will attract maximum number of readers.
Sometimes, Yahoo may fail to index dynamic pages so try to have static pages with keyword-rich content; it will increase the rank of your site on Yahoo. If you have some important dynamic pages on site, prepare a site map or quick links with links to all Web pages. This will help the Yahoo spider to crawl all your pages.
Try to avoid using frames on your site, as Yahoo spider finds it difficult to crawl them.
Optimizing site for MSN:
Optimizing for msn can certainly increase your site rankings on MSN. If your site has fresh & original content that is being added regularly, you can receive tons of traffic to your site.
In order to get better search engine ranking on msn, you have to follow the MSN search engine optimization rules.
Don’t forget that MSN is a keyword sensitive search engine. If you have strong keyword density throughout Title, Description and Keyword Tags, MSN will reward your website with strong search engine rankings. Keep in mind that, you have to place your most important keywords in the title. Keyword rich link text helps in good msn ranking.
You ought to add fresh content on a regular basis to your site so that you can get top rankings on MSN.
Chennai, 27th March, 2009. Agriya Infoway announced the release of a new version of their popular software Kootali. Kootali is a facebook clone script, and gives the perfect environment to socialize with people online. The new version includes attractive features in the profile and search result pages, and in the photo and video applications.
In addition to various features in the profile page, the currently introduced version shows the views count and recent visitors in the user’s profile. Users can know how many people have seen their profiles through the views count, and recognize members who have seen their profile in recent times through the recent visitors feature. The user status is displayed below the view photos section of the profile page in different colors, to increase readability.
While networking with people online, knowing the current status of friends and other members plays a major role. Apart from knowing whether a member is online or offline, users can know the exact standing of a member like “busy at work” “free to chat” or “don’t disturb”. Owing to the importance of current status, we have shown the user’s status message in the people search result page. Hence, you can find out the current status of any member and act accordingly.
It is easy to know the popularity of a photo, through the rating and views features. Users can view a photo and rate it by selecting a rating star. This feature helps the owner of the photo know how many people have seen it.
The Quick Links concept is implemented in the Video application, to help users add videos they want to watch later to the ‘others’ list. Through this feature, users can choose videos of interest from a collection of them and watch them later easily without having to browse through thousands of videos in the video application.
Visit customer area to upgrade to new version.
The power of networking sites like MySpace, digg, facebook, Friendster, etc is spreading all over the Internet, as it helps to develop a close relationship with people who want to share interests with like-minded people. Today social networking sites can also be used as a marketing tool to promote products or services without spending money. They can send tons of traffic to specific website; in an added bonus they also improve search engine rankings.
Some business networking sites enable webmasters to join specific communities and discussion groups, post blogs and participate in forums, through which webmasters can expose their business to the world. By allowing members to comment, rate and review stuff, webmaster can get feedbacks, responses and credibility for their products/services. Webmasters can take advantage of such sites for advertising their products and services through clear videos and pictures. Healthy participation in networking sites will create a very good impression among customers.
Consumers have lost trust in traditional sales, marketing and services. They need to build relationships and communities with people they trust. Online social networks allow a prospective customer to easily facilitate a real connection with individuals within an organization.
Here are some instructions that will help you in promoting your business through social media:
• Once you’ve selected a network, begin by filling out your profile page with pertinent information about yourself, your company, and your contacts.
• Make sure to include your site link.
• When you maintain a blog on social networking sites, don’t make your posts sound like advertisements, make them more like a casual conversation. Don’t forget to provide informative stuff.
• Don’t spam. Avoid sending constant messages to your online friends about your products all the time. It will annoy them and they will ignore you.
• Post clear photos and videos related to your products and/or services.
• Make as many friends as possible because it will increase your exposure on social networking websites.
• If you have colleagues or clients who are members of a network, ask them to write a recommendation for you.
• Social networking sites such as YouTube are visited by millions of users daily so make videos related to your business using a high quality camera and post them on site.
Social networking sites are free to join and all you need to do is add your profile, photos, videos, and more. If your site makes it to the front page of any social networking site, then get ready for a mind blowing amount of traffic.
For all our wonderful customers – we have now released some more updates on all our products and are constantly working to do all we can to make things smoother, smarter and easier for you.
The issue with Language flag & drop down in IE 6 has been fixed. Apart from other minor and major bugs, the Drag & Drop problem in the profile page and the Pagination problem in the stickies section have been fixed. Few missing site standards have been fixed, so users don’t have to worry about that anymore. The tab alignments in the groups and events section have been rectified. The tab priority has been revised in a few places, and appropriate priority changes have been made. Spelling errors in both, admin and member areas have been corrected, and sentences have been reframed.
Check out our latest version and feel free to contact us with your comments!
Users will now be redirected to the Ask Question page, from the Login page, if the session expires while recording a video / audio. Also, auto focus has been introduced to the submit button.
Problems with the display of rating of images on the Blog Comments Page have been fixed, apart from the MyTitle display issue in the forum area. The warning message for HTTP_ACCEPT_ENCODING
server variable missing has been fixed.
“Turkish hackers broke into two of the most established international Websites that oversee and regulate the Internet in order to reroute visitors to a rogue domain” – news about site hijacking from the New York Times.
“Due to security weakness in Barack Obama’s site, it has been exploited to redirect visitors to Hillary Clinton’s website when visitors view the community blog section.”
We have listed only some of the site hijacking news to make you aware of site hackers. On reading this, you may ask yourself, is my website safe? How can I safeguard it from hackers? No worries, after reading this article you will get a clear view on various hacking techniques and precautions necessary to safeguard your site from hackers.
Hackers attack a website through many different techniques, to exploit it. Most notable techniques are SQL injection, cross-site scripting (XSS) and redirecting server.
SQL Injection –It is a code injection technique in which a piece of malicious SQL code is injected in a web form, to exploit a security vulnerability occurring in the database layer of an application. Through this technique, hackers will gain access to resources and make changes to web data. To protect against SQL injection, user input must not directly be embedded in SQL statements. Instead, parameterized statements must be used (preferred), or user input must be carefully escaped or filtered.
Redirecting Server – People clicking on your site will be directed to other site that may or may not be related to your site. Even if your site URL is displayed in the browser, people will be redirected to some other site. If your site is affected by this issue, then it means that your site is attacked by hackers. They make use of flaws in some DNS and provide incorrect information to redirect your site to some other site.
Using a secure DNS server is the only way to get rid of this attack technique.
Some other simple techniques that help you in keeping your site safe are providing an entry page (a log in) for the site, update your open source applications regularly, avoid using Internet Explorer as it is vulnerable to some hacking tools like spy ware, and other security issues, and encrypt your web application with SSL.
A huge number of companies today produce their commodities using the best available technology, and a lot of them sell because of advertisements. Advertising is done via TV, newspapers, brochures, magazines, radio etc. When so much effort is being taken, it would be unfair to undermine the potential of the internet for advertising as well.
A recent study has proved that people are spending more time than ever on the internet. They like to buy products and services online, as it is convenient, hassle-free and easy to review, order and then pay. So online advertising has become the most effective way of advertisement to deliver marketing messages and attract visitors.
Today the economic crisis is a great challenge for advertisers. They don’t want to spend large amounts of money on ads but want to promote their products and services while being cost effective. Free classified ads are the perfect solution for them. It is an easy way for anyone to sell anything without spending any money, or in some cases, a small amount.
Free Classified ads can be one of the quickest and most inexpensive ways to increase sales and customers. Unfortunately most people don’t realize the pulling power of classified ads. It is a good way to sell a car or find a job or can even be used to launch and operate a multi-million dollar business.
Users can browse through classified ads to gather exciting and important information about products to be sold on site. Whatever businesses, products or services that you have, classified ad sites are the perfect way to sell online. You can post ads under specific categories; for instance, if you want to sell any property, you can post it under relevant categories. Keep in mind, do not spam by posting your business ads in all categories.
Remember recent ads are listed at the top of the ad search or ad listing pages on site. To keep your ads fresh and at the top of a listing page, renew your ads every couple of days if needed.
If you want to attract buyers’ attention to your items or services, here are some simple effective steps to be followed.
• Use catchy titles.
• Use high quality photos and videos in your ads.
• Keep your product/services description very crisp as well as informative to audience.
• Provide contact details (phone, email address, website URL etc).
A classified ad is the important tool when it comes to advertising for a company. It can help you get extra money while selling your products or services. It helps find customers promptly, quickly dispose stuff and get instant responses from visitors and other business people.
Today, most companies are looking for professional marketing ways to reap maximum business benefits with ease. So they started promoting their business through television, newspaper, radio and other media. Unfortunately, they are not aware of highly potential technique called as “voice based talent” which helps them to reach customers globally in an effective manner.
What is voice based talent? Hiring a narrator with professional voice and marketing your message effectively. It helps you in selling your products in a more convincing and effective way.
Business people have started advertising their products/services online through video format/text format, to reach a wider audience. Some users enjoy reading, while others prefer videos or live communication and still others like to download your information and listen to it when they have time. For audio listeners, business owners can use voice based talent as it enables them to deliver messages with their prospects more effectively.
There are many voice based tools available in the market that helps you maintain positive and professional attitude when dealing with your clientele around the world.
Benefits of creating a quality voice based talent:
• It fulfills the needs of your serious clients
• You can attract tons of users to your site and convey message to customers as per their expectations.
• It improves your sales and conversation rates.
• You can save your customers’ time.
Everyone wants to expand their business rapidly, and most people look for the right person for a partner. They can provide you with all the effective marketing tools you need to succeed in business, as well as proven effective solutions to drive more sales in order to increase the overall profitability of your business.
Remember choosing a business partner is not an easy task. If you select the wrong one, you can be sure your business is not going to go the way you want it to. You should find a partner who complements your strengths; this will allow you to deliver amazing results.
Here are some benefits that you can gain from a right partnership.
• Sharing responsibilities: Two for one
“Two halves can make more than a whole”. By sharing job responsibilities, you can maintain quality and prevent errors. There is a simple strategy; two people know more than one so it is sure to double your creative skills, experience, contacts etc while working together. There is also a possibility to increase commitment and loyalty.
• Sharing capital:
If you share financial commitments with business partners, rate of investment and profit will be increased simultaneously and burden will decrease.
• Partners can work on specific things that each of them specializes in. One partner might be good at marketing work, while another is better at bookkeeping. Responsibility is well shared when looked at this way.
• Partnerships give better administration systems than sole traders.
• It provides moral support.
There are also some disadvantages of having business partner:
• What happens when your partner may quit or die? You’re stuck.
• There are chances of unequal commitment in terms of finance and time.
• You cannot transfer your share to outsiders, without the permission of other the partner. This will create an inconvenience for partner who wants to sell part of his share to others.
• There may also be personal disputes while working together.
Here are some thing you could consider while looking for your partner:
• Choose a partner who can offer resources and credibility
• Look for a partner without various personal problems.
• Select partners who are practicing good business ethics.
• Find a partner who is financially stable.
Make sure you make the right choice, and double your chance of success.
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