Archive for August, 2009

Today many webmasters are using different strategies to bring loads of traffic to their site. One of the main strategies is online banner advertisement. It helps webmasters advertise their list of products and services in an effective way, and promote their business. They can also gain brand awareness in the market place and stay ahead of competitors.

Webmaster tools portal offers free webmaster tools to help everyone maintain their websites without spending much on expensive software. Now it has added a new tool to its kit known as online banner generator tool. The tool will allow webmasters to create 468×60 sized banners with the ability to include clipart and flash in a matter of minutes.

In this tough economic situation, no one is ready to spend extra money to buy expensive software. The great news is you can get the tool at zero cost. There is no need to hire a person to create a banner; with the banner generator tool, webmasters can create a quality and appealing banner like a professional and promote their products and services easily.

“With this latest addition to our tools library, webmasters will have an easy way to create banners online that are quality and require no training or expensive software.” the company’s manager Ted Stevenson, says.

One can identify their site page rank from the page rank distribution data, based on which, they can improve their site further with quality content, implementing keywords relevant to your site, building quality back links etc.

Today Google has become the most popular search engine worldwide. It provides page rank distribution report to all webmasters and helps them improve their site consequently.
Unfortunately, many webmasters and search engine optimization experts are reporting that Google page rank distribution data is not available for their website in the webmaster tools.

“If you login webmaster tools and click on crawl stats, there will be a message like” No data available. Please check back soon”.

John, the employee of Google says “We are working on resolving this issue. This data is informational and does not affect your site’s crawling, indexing or ranking”.

We hope Google will solve the issue soon and help webmasters improve their site to get higher page ranks.

Flickr, a photo sharing site is like a heaven for all media lovers where, they can browse, upload, tag and share their favorite photos. With Flickr you can upload thousands of pictures from your hard disk and share them worldwide.

Recently Flickr has redesigned its search result page to make people browse through the billions of photos and videos on Flickr without any difficulty. Here is a small recap on the redesign search result page.

The view button at the top of the search result page will enable you to see images in different formats and sizes like small, medium, detail and slideshow. Just clicking the ‘I’ icon on the thumbnails of small and medium views, will get more information about a particular photo and video like total views, comments, clickable tags and user information without having to leave the search result page.

Also the links related to your current search will be displayed at the right side menu of the Flickr search result page. These links are purely based on how Flickr users have tagged their photos and included more information like places where the photo is taken.

Additionally, you will be able to see related image options in the search result page. The team at Flicker has done a great job by redesigning the search result page. The company blog states that you can expect more excellent features in the search result page to give Flickr a smarter look.

yahooThe recent buzz in the net world is the Microsoft/Yahoo! Deal according to which Microsoft will integrate Yahoo! search technologies into its search engine Bing and Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers. Through the deal, Microsoft has taken a brilliant move to capture the search market.

According to figures released by Hitwise last month, Microsoft’s search market share will rise to around 21.5% or roughly one quarter of Google’s share. Ergo, SEO people have to concentrate on Bing while promoting their clients’ sites for reaching all the net surfers.

When we focus on search algorithm, it is clear that Bing concentrates on keyword placement in the sub or root whereas Google focuses on exact keyword matches. By default, Bing’s results are richer than Google and Yahoo. It is more likely that the market for search engine Bing will expand.

If you don’t have an account with the Bing webmaster tool, it is time to start your account and learn the difference between Bing and Google to optimize your site for Bing.

Even if Bing does not overtake its rival Google, it will be the second largest search engine. Hence you have to work for Bing to reach global audiences irrespective of search engines used. Obviously the changes will not take place overnight, but potentially Google could have a much bigger, consolidated competitor in the near future.

Widget marketing is a great way to drive viral traffic to your site from other sites. YouTube has got a lot of inbound links by allowing users to easily embed any hosted videos on blogs and web pages, thereby driving traffic through a natural search which is essential to increase its page rank.

It is just a onetime investment in man power for development and deployment of a widget. Once a useful widget is made available for the public, they will start embedding it in their site to expose your brand and drive traffic to your site. Webmaster embedding your widget in their site will become your marketing team. Thus widget marketing provides an extremely good ROI based on the resources available.

Here are some guidelines that will help you build an effective widget with the best SEO value for driving maximum traffic to your site.

Keep your widget informative, useful, interactive and simple to understand, as people will embed widgets only when they find it really useful for them.

The Internet technologies like Javascript, HTML, Adobe Flash etc used in the development of web-based widgets do not expose their content to search engines. Hence having a link inside widget’s embed HTML code is a must.

Don’t forget to add relevant keywords in the anchor text. If the technology that you used to generate the widget has the facility to randomize the embed HTML code generation, then make use of it to vary the anchor.

It is important to include both the logo and the name of your organization in a widget, to increase brand awareness while promoting your website.

If possible track the widgets and find which keywords work best for you.

Many of us are using blogs to share our opinion and ideas on just about any topic, but did you know some business minded people are using it as a powerful medium to promote their products and services as well as make some extra money instantly?

If you want to know how to make loads of cash through a blog, then walk though this article and earn instant cash from your blog quickly.

Affiliate marketing

This is one of the effective methods to make money through your blog. The concept is very simple. When you are partnering up with any merchant as an affiliate, you will be given an affiliate link to promote their products on your blog. When your blog visitors click on the link and purchase your affiliate products you will get a commission or percentage on every sale made. There are tons of affiliate products available on the internet. Just choose a product that is related to your blog and earn more money.

Pay Per Click ads

Pay Per Click (PPC) is also a popular method for bloggers to make money quickly. Ads provided by major search engines such as Google; Yahoo, MSN etc can be used. You can just create an account and incorporate a simple code given by the search engines for ads to display on your blog. If your visitors click on the ad, you will be paid for every visit.

Flipping your blog

Is there a good possibility of making a lot of money by flipping blogs? The answer is definitely yes. You can decide what kind of blog you want to flip and create a blog accordingly. If your blog has high page rank or filled with quality back links and tons of traffic, there are more chances to earn loads of cash by flipping it.

Hopefully, with these 3 tips you can earn money through your blog.

The goal of every company is to make profit from their effective products and services. Fixing the right prices for your products or services is one of the important decisions for every business owner to make. Remember, setting a price that is too high or too low may limit your business growth.

If you’re ready to launch a product, make sure that you use different pricing tactics to attract more customers and increase your cash flow. Here are some essential tips on how to price your products or services efficiently.

Calculate your production costs like raw materials, taxes, rent, salaries for employees, etc. When you set a price, it must be higher than the production costs of your products and services so that you can maximize your profit.

Analyze your competitors’ products and services, and how much they charge for them. Based on that, you can set prices accordingly. This does not mean you have to reduce your price very low. Just follow the psychology of pricing strategy, i.e. $3.99 sells better than $4.00. If your competitor’s product is $ 70 you can set the price for your product as $69.99 to attract more customers and increase your sales growth.

Offer special discounts on special occasions like Christmas, New Year’s etc as most customers will expect discounts to save up on cash.

If you have a unique product or service, you can set a high price and sell it successfully. You will receive a great amount of profit in a fairly short period of time. Make sure that you charge a high price only for unique products to sell, otherwise your bank account will be empty.

You cannot increase the price of your product without adding value to it. Customers are always ready to buy effective products even if they are costly, so develop your products with more essential features, attractive templates, ad-on modules etc and convert queries into sales.

An additional tip to increase profit margin: Your customers’ satisfaction is very important for making profit so provide excellent customer service along with products offered. Your customers won’t mind paying a slightly higher price for buying a second product from you if they are already impressed by your services.

With a large degree of advancement in technology, the internet today is not only used for checking e mail and browsing new web sites but to a large extent, for social networking. And understandably so, because looking at the quality of jobs we perform people seem to need some form of an outlet. And as travelling expenditures have become quantifiable the internet is the only way we seem to be able to stay in touch with our friends. And after the emergence of sites like Facebook, it has become a boon to use Facebook ,Orkut and lots others to feel connected.

According to statistics the number of users involved in social networking has increased to 55.6 percent in the year 2009. Specifically, 55.6 million adults or just less than 1/3rd of the population in the United States now visit social networks at least monthly. That’s up from just 15 percent of adults in 2007, and around 18 percent last year.

It was also noted that the number of internet users utilizing the net to check their mail leads the list. The number is close to 95% of the population. A large sector of the population sends or receives photos through the internet and that number is around 60%, while research products and purchasing them which used to be around 50% crossed 60% in the year 2009. The next largest section watches videos on the internet which constitutes around 30% of the population and around 30% of the population have been involved in social networking in the year 2009 while the number was around 15% in 2007.

So all in all, not only is the internet being put to good use commercially in terms of purchasing products but has brought in a new perspective to the concept of social networking making it possible for anyone to communicate from one part of the globe to the other.

lite-box1Agriya Infoway, a Chennai based web Development Company announced the release of Anova lite, a knowledge sharing script that lets webmasters start a knowledge sharing site like Yahoo answers and helps a society to gain knowledge. The software is filled with essential features for both users and webmasters.

It is difficult for an individual to keep abreast of the latest developments in the subject of his/her interest. They can get to know more about a specific subject by talking to people expert in the subject. But finding experts and communicating with them was difficult in the past. Now technology has grown well enough to help people keep up to the date with everything ranging from health to computer technology. Just open a favorite search engine and type in a specific phrase to get the answer.

It becomes difficult to find information about specific things from the thousands of the search results. An answering site will solve the problem by helping people get direct answers for their questions. As a webmaster you can start a niche-based answering site to help people belonging to specific niche to get answers for their questions.

You can get started with an answering site in a few minutes using Anova Lite. The suggestion for questions, report bugs, rewarding, tag clouds and profile avatar are some of the notable features offered by Anova Lite for the site users. It also offers SEO friendly URLs, through which you get the chance of listing information available on your site in the search engine results page while the user surfs for information available on your site. The Anova Lite script provides an easy-to handle admin panel for webmasters to manage site effectively.

During the launch Ms. Sheerin, the Vice President of Agriya infoway said “We are pleased to announce the launch of the Lite edition of ‘Anova’, a knowledge sharing script with which users can get started with their own answering site in a few minutes. We are happy to dedicate this software to the world as it helps to empower society through knowledge sharing”

Visit www.anova.tv for more details.

isocial-productbox2Agriya Infoway, a global vendor of social networking script announced the release of iSocial Lite 1.0.5, the latest version of their powerful social networking software. The latest version is packed with exciting features focusing users’ security and banner management.

Social networking sites have become the home of automated systems commonly referred to as spambots from where they can easily collect contact details of thousands of users to send spam. To get rid of this issue, some developers have come up with a new way called Captcha to safeguard the site from spambots. iSocial Lite has integrated Captcha in the login page to avoid computers from accessing the isocial site. Hence users’ security is ensured.

iSocial Lite is powered by a powerful photo capturing software called Mugshot which enables users to capture whatever they see exactly on their computer screen through a webcam. This is a smart feature that has the capacity to attract and retain users on the site for a long period. In the latest version, the isocial Lite application has upgraded to Mugshot version 2 enriched with features. Therefore, users can have more fun and with the latest version of Mugshot.

The Facebook connect feature is one of the welcomed features in iSocial Lite through which Facebook users can access the isocial site without registration. In the earlier version, an issue was encountered when a user tried to access the iSocial site through the fConnect button. The issue is fixed in the latest release, and iSocial Lite users can now upgrade to the latest version to get rid of this issue.

Most webmasters rely on social networking sites for making money through banner ads. In this version, the banner management module in the admin panel is set up to help admin add and manage banners with ease.

“We work closely with our clients to ensure that their needs and expectations are constantly met. The latest release of iSocial Lite is purely based on the client feedbacks” said Mr.Aravind, the CTO of Agriya Infoway, “We are confident that the latest version of iSocial Lite will satisfy them.”

To learn more click here http://www.isocial.in