Careful observers of Agriya’s product releases may have noticed a slow down recently in the number of new updates for our Groupon clone software, GroupDeal. That doesn’t mean that we’re assigning resources to other projects, far from it, demand for GroupDeal and the daily deals industry has been as strong as ever but we wanted to take some time to really improve our product in the market and make it not just the best choice but the only logical choice to run your daily deals or group buying website.
Agriya is already the number one provider of daily deal software and as the map below demonstrates we’ve sold GroupDeal to customers around the world and in every single major market.
With over 600 minor bug fixes, changes, loads of feature additions, dramatic speed optimization as well as a complete overhaul in the admin user interface, we’re calling this release GroupDeal 2.0 and once you see it for yourself you’ll wonder how you can run a daily deals site with anything less. The developers themselves are so proud of it that in a recent developer blog post they mentioned that they did an all nighter just to get the product released to the testing team on time!
Built For The Enterprise
The biggest change to GroupDeal 2.0 though is that it is built for the enterprise daily deal website, the large site that has multiple deals spanning multiple locations. In its S-1 SEC filing, Groupon alluded to the fact that it makes its money based on data mining and this is a concept we have introduced in GroupDeal 2.0 – the admin and merchant area is jam packed with data and statistics to ensure you are getting the most out of the deals that you are offering.
The demographics charts of GroupDeal 2.0 have been improved so you know exactly the type of person who uses your site so you can approach merchants to create deals to appeal to this specific group. The new interface gives you all the information you need at a quick glance to know who your market is and which demographics are actually buying your deals.
Price Point Data
Demographics can only tell you so much though, using historical data from past purchases you will now know exactly what price points give you the most profit per deal so that you can create future deals around this price point. Of course, never stop testing and all the purchase data is fed in to an array of charts and graphs so you can see and compare how prices affects your profitability.
Coupon Usage Information
One of the key areas of profitability for the merchant is how many people actually use the coupon. We have all been there and bought a great deal and then never got around to using it before it expired. According to Yipit, they reckon that the number of coupons that goes unredeemed is around 10-20% per deal so you can use this as a selling point to the merchants you recruit.
Live Deal Status
Instantly see the status of all the deals currently running on your website in a quick graphical snapshot. You’ll see all the deals that are currently saved as a draft, those that are upcoming, open and live deals, deals that have recently closed and older expired deals.
Content Delivery Network Integration
When you are running an enterprise site you need your visitors to be able to access it quickly from anywhere which is where a content delivery network (CDN) comes in. GroupDeal has been setup to allow you to utilize a CDN to dramatically speed up your website where ever the visitor comes from. GroupDeal 2.0 works with all the major CDN’s on the market.
iPhone Apps Integration
Now you can find out how many people are using your GroupDeal iPhone app and even send them messages directly to their phone using our unique Push technology. When you purchase the GroupDeal iPhone apps we will connect it to your GroupDeal website and you’ll find out exactly who is using your apps and what iPhone version they are using.
More Powerful Affiliate Program
From the feedback we’ve been getting from our GroupDeal customers from around the world and we know that most of you are in love with the built in affiliate program. Most enterprise daily deal sites are looking for that competitive marketing advantage which is what the affiliate program provides so we have spent a lot of time improving and expanding the features and data reporting that you get from the built in program to make it a world class.
Massive Performance Gains
A Quantum Leap Forward
GroupDeal 2.0 is a quantum leap forward for daily deal scripts and offers all the features a serious enterprise company will need to run a national or global group buying website. We’ve always marketed GroupDeal as a Groupon clone because when we built the first version of the software 2 years ago that’s what it was, but with all the new features and fantastic new interface we think it won’t be long until Groupon becomes a GroupDeal 2.0 clone!
GroupDeal 2.0 and GroupDeal Lite
This new release will sell for our standard price of $1,000 which is a steal given the amount of time and effort that has gone in to crafting this beautiful software. However, we also appreciate that many people don’t want to run an enterprise type operation and want to offer some deals just to their own local market so we have branched off the software to create GroupDeal Lite.
As the name implies GroupDeal Lite is a lighter version of GroupDeal 2.0 without all the reporting, stats, performance increases etc. It’s designed as a simple script to get you up and running quickly and without hassles. GroupDeal Lite is already a proven platform because it powers hundreds of live websites right now. Since this is the slimmed down version we are offering it at the rock bottom price of just $750.
Agriya promised all customers that they would get lifetime updates and true to our word if you have purchased GroupDeal from us you will get free access to GroupDeal 2.0, however since there are so many core changes upgrading your script to the latest version is not straightforward for a non-developer. We include the patch files and instructions for you to make the upgrade though.
Clients who go on to purchase GroupDeal Lite will continue getting lifetime updates to the GroupDeal Lite software.
Why Choose Agriya
Agriya were the first company to enter the market with a group buying script which we marketed as a Groupon clone. We are based in Chennai which is a hotbed of talented programmers and designers which allows us to hand pick the best programmers in the country and provides a clear advantage over competitors from smaller cities who have to rely on a smaller job pool.
An affiliate program is like crowdsourcing your marketing agency and you can get a lot of exposure for your business with virtually no up front costs when compared with something like PPC. An affiliate program also has the added advantage of only paying for performance so while you might be paying for visitors who take no action when you run a PPC campaign, an affiliate program means you only have to pay the commission when you have the money in your hand.
Think about this too: If your affiliates are doing the work to send you targeted traffic, you can let them worry about SEO and rankings, you’re getting all the targeted traffic you need and with so many affiliates talking about your website the chances are a media company might pick up on your story because it’s creating such a buzz on the ‘net.
Competing directly with well established websites like Airbnb, HomeAway and 9Flats is going to be a challenge when they have multi-million dollar advertising budgets but an affiliate program is the perfect solution to conduct a guerrilla marketing campaign to get exposure for your company.
Burrow comes with a feature packed affiliate program option which lets you manage your affiliates, set the commissions and handle all the payment requests. Even if a booking is refunded the system is intelligent enough to roll back any commission earned by the affiliate. But there is more to running an affiliate program than just enabling this feature on your script, it needs to be well managed and well thought out.
Plan Your Creatives
Just offering an affiliate program isn’t going to be a guarantee of success you have to remember that most people need to be led by the hand in simple small steps in order to do something. If you just say to the person, put this link on your website or blog very few people are going to actually do it, you need to sell your affiliate program as much as you are selling your website to new visitors.
The first thing to do is to create a variety of graphical advertising banners for your website which affiliates can simply copy and paste on to their website (it’s all about making their job as easy as possible). You need to create banners in multiple standard sizes as described by the IAB, a few variations in each size with different calls to action will suffice.
It’s not just the graphic banners you need to create though, you need to add no-work copy and paste text that your affiliates can add to their site. Consider preparing material for the following creatives:
- Review articles explaining how your website works
- Travel or tourist guides for the places where people are offering places to stay on your website
- AdWords ads your affiliates can copy and paste
- One sentence descriptions of your website
- Pre-formatted forum signatures
- Solo emails
In a nutshell, the easier you make it for your affiliates to copy and paste marketing messages to their website the more likely you are to get people promoting your website for you.
If you have the budget you can even consider some customization to the Burrow software to create an XML data feed that regularly updates with the latest places to stay and your affiliates can build whole websites showcasing these places on their website.
Set Up An Attractive Commission
If your affiliates have to spend their time and effort putting affiliate links on their site or even building entire websites based around promoting your site you need to make it worth their while. You can look at the Internet marketing arena here because often the best selling products are not selling more because they are the best in the market but because they offer their affiliates the best commissions.
Put yourself in the shoes of an affiliate who just wants to earn money on the Internet. Product A is the most comprehensive product ever produced on a particular subject but only pays out 5% commission on sales. Product B is an average product but pays affiliates 75% commission. The vast majority of people will promote the 75% commission one because for the same effort they earn exponentially more.
The same concept needs to apply to your affiliate program. Paying your affiliates $0.50 on every booking isn’t going to inspire anyone to get serious about promoting your site. Paying the affiliate $5 on every booking is going to be a much greater motivator.
Burrow gives you the flexibility to offer commissions on new users that are signed up as well as commissions on bookings. You can even use one and disable the other. If you decide to offer a signup commission then the amount can be quite low, this can be set between $0.10 and $1 per signup. To ensure that people don’t just get 10 of their friends and family to sign up to you can set the minimum payout amount to $100.
The commission on a booking can be either a percentage or a flat fee. Remember that you are taking a booking fee from the buyer and a small fee from the seller so your commission shouldn’t exceed this amount otherwise you’ll be running at a loss!
The image above shows some other important considerations. The cookie expiry period is how long the user should be tracked for, for example if your affiliate sends a visitor to your site but they don’t sign up straight away but instead come back the next day, do you still want your affiliate to get credited? If you set the cookie to just one day you probably won’t get any interest in your program, it should be set to at least 30 days.
Paying commission on every booking is an important consideration. If you check this option then you can feasibly pay a lower commission because the recurring income potential will be higher (and you can highlight this to your affiliates). However it does meant that in the long term you would earn less as you have to pay out commission on many future bookings so it might be an idea to have a high commission on the first booking and no future commissions. The decision should be led by the performance of your business, do you find that people just make the one booking or make many bookings over a lifetime.
The commission holding period is an important consideration because we live in a world of online fraud where credit card payments can be reversed so you don’t want to pay out your affiliate commissions until you are certain that the payment is legitimate. Holding a commission for 30-90 days is commonplace for affiliate programs.
Finally you have the threshold limit which is the minimum amount an affiliate must earn before they can request a withdrawal. Set it too low and you’ll be constantly processing payment requests, set it too high and affiliates will be demotivated. Try to set it so that an affiliate needs to get several bookings before they reach the threshold.
Spread The Word About Your Affiliate Program
Your regular users who book places to stay are not really your target audience to promote your website. They will do this by word of mouth rather than set up a dedicated website telling everyone how wonderful your service is. Instead you need to go to the places where hardcore, full time, super affiliates are hanging out. This means registering on affiliate forums and getting your website listed on affiliate directories – and this is where your effort of making awesome creatives and setting highly motivating commissions comes in to play. These full time super affiliates will review what you have got to offer, consider the ROI from a marketing spend and time point of view and decide whether it’s worth their effort to promote your site to get a slice of the travel industry pie.
If you are trying to split your time between promoting your site to buyers and promoting to affiliates then remember that if you signup one affiliate they have the potential to promote your site to hundreds of people that you might have otherwise reached and you only have to pay out when you have been paid upfront.
Respect Your Affiliates
Finally, if you want to make your affiliate program a success when using Agriya’s Burrow software make sure you respect your affiliates. This means making sure you pay them on time and every time, never delay the payments and don’t change the terms of your affiliate program for the worst without consultation.
The affiliate program built in to Burrow is a very powerful and very flexible solution to market your website but you can’t just enable the feature and hope that people just start promoting your site, it takes work and effort but the rewards can mean you have a crowdsourced army of marketers working to promote your site leaving you to do other things, like count all the dollars rolling in.
China is one of the biggest markets in the world with its fast growing economy and unique form of capitalism, companies across the face of the Earth are fighting to get a presence established in this vast country. While we have many clients from Hong Kong and completed many different daily deal and group buying websites we’ve never worked on a major customization project with a mainland Chinese client until now.
Earlier this month, Agriya signed a contract with a Beijing based consumer company to provide backend support, maintenance and development consultation to their Chinese team of programmers. As part of the contract three Agriya employees had to travel to China’s capital city to formally sign the contract and start working directly with the China team. Two of our programmers will be working onsite in Beijing for the next two months and we’re thrilled that they are as excited about the project as we are and are certain that this will help increase the cultural understanding between India and China – almost certainly the world powers of the future.
One of the Agriyans has just returned from Beijing this week so we caught up with him to find out more about this country and the job Agriya will be doing there.
On Society Development
Aravind, the CTO of Agriya and the go to guy for anything technical, was extremely impressed with what he saw of China, which although confined to Beijing allowed him a unique insight in to this often mysterious culture. “In terms of infrastructure development, China are about 5 or 10 years ahead of India” Aravind said, “Beijing has a reputation of being massively crowded just like any Indian city but the thing that struck me was there weren’t as many people on the roads or outside, everyone seemed to be working indoors or in offices.”
On The Communication Barrier
It has been notoriously difficult to do business with China in the past because of the inherent language barrier. India has been able to capitalize on this because every university graduate is taught in English and English is the connecting language for the dozens of different languages spoken in India. You’ll often find groups of middle class Indian teenagers conversing in English in the coffee shop rather than their mother tongue. China on the other hand is only just beginning to implement English as a mandatory skill to be taught to students and one statistic we’ve seen says that there are more students learning English in China than there are English people speaking!
But how did this affect the communication between Agriya and the Chinese company? “Spoken English is a big problem for the Chinese” says Aravind, “beyond the basic words such as hi, thank you, please and hello they didn’t seem to be confident speaking the English they knew. I’m not too sure why this is because their written English is generally quite good and we have been able to converse through emails and instant messenger in the lead up to this trip.“. In order to overcome the language barrier, the Chinese company brought in translation experts to help facilitate the communication between the two sets of developers, in the end two local translators were hired along with a 3rd who was flown in from New York.
Did the introduction of translators help with the communication? Aravind reveals what it was like. “It wasn’t too difficult for us to communicate because we are all used to having translators in our own country; sometimes you need to buy something from someone who only speaks Hindi and I only speak Tamil and English so we need to get a translator involved. The same goes for the Chinese companies, they are so used to using translators for business it’s almost second nature for them now and the translation etiquette with the pauses is well honed. There were small issues because the translators need time to learn the technicalities of the project and programming in general but apart from that everyone seemed to be comfortable using translators and who knows, with Indians’ reputation of picking up new languages quickly we may have two fluent Mandarin speaking developers coming back to Chennai in a few months!”
On Chinese Programming
India and China both have different reputations for the things they are good at. India is often showcased as being a knowledge and brain center, a place to outsource business work and China is famous for its manufacturing industry which creates virtually every toy and product we buy nowadays. China is trying to establish itself as a knowledge center and we’ve seen a small increase in the number of Chinese BPO and IT companies, but what are their standards like?
Aravind tells us, “From the code that we reviewed which was produced by the Chinese programmers it was quite solid and well programmed but it used techniques and customs that we were using 4 or 5 years ago. They’ve got a good grasp of the basics but they struggled with the more advanced styles that we use in our software.” There are probably many reasons for this, Aravind revealed, most likely because “the advanced coding theory is usually published in English and it takes a while for it to be translated properly in to Mandarin, so India’s programmers are able to use the techniques immediately but Chinese programmers have to wait until it has been accurately translated to put the theory in to practice.”
On The Chinese Work Culture
Both India and China have a fierce reputation for producing hard workers that will work from morning to night and even through to the next morning if you demand it of them, but the Chinese work ethic even blew away Aravind, “I was amazed at how dedicated and sincere the workers were, we’ve always believed that we had hard workers at Agriya but China seems to take it to another level. When we arrived we urgently needed translators to start work on Monday and the Chinese HR lady was in her office all weekend on the phone trying to arrange a translator, that she could just leave it until Monday didn’t even cross her mind, I don’t know if she even went home on Saturday!“.
On The Chinese Cuisine
India has a well deserved reputation for being one of the culinary capitals of the world, simply put: you haven’t lived until you’ve tried real, authentic Indian food cooked in India by a housewife. Forget what you eat at your local Indian restaurant, real Indian food is far better. All three Agriyans were naturally apprehensive about the food they would get to eat in China since it’s so different to what they were used to and to make matters worse one of the team members is a strict vegetarian.
Aravind explains “We were all worried about the food options although the two programmers thought they would be OK because they are non-veg eaters but non-veg in China is mostly pork, beef or from some nameless animal and after the first culinary experiment they decided Chinese food wasn’t for them! Fortunately Beijing is a lot like any capital city anywhere and there are restaurants to suit every taste bud and just down the road from the office there is an Indian restaurant which even serves the famous South Indian dishes like Dosai and Idly!”
This is not the first time Agriya has ever done some on-site work, infact we’re quite experienced with it now and have sent programmers to Canada, the Middle East and now to China. We understand that some customers want the cost savings of outsourcing to India but with the convenience of having programmers in the same office and we’re happy to work with anyone to get our programmers to your location for the duration of the project.
This new project in China is a milestone event for Agriya because it represents an entry in to the last major economy – something which very few other Indian IT companies have managed to achieve.
We wish the two Agriya programmers living onsite in Beijing the best of luck and we hope to be able to publish many more photos of Agriya’s first big project in China.
When we originally programmed Burrow it was to meet the rising demand from customers asking for an Airbnb clone or a website that was similar to Airbnb. After a lot of research we decided that the collaborative consumption market was set for tremendous growth as more people realized the benefits of sharing their possessions when they are not using it.
Now, Burrow is the foremost Airbnb clone script available on the market and our clients from all four corners of the globe are working to put the business infrastructure in place to launch their websites. Our buyers come from every single continent, mostly from North America but also many businesses in Eastern Europe are looking to set up their P2P subletting websites, companies in Brazil and Argentina are working hard to put up a site, Kenya and South Africa are also countries where our clients are building vacation rentals sites and of course South East Asia is seeing a boom in the number of subletting startups.
Since we released Burrow several months ago the collaborative consumption market has gone from strength to strength and new startups are launching each week that builds on the what’s mine is yours concept. Many people have even approached us and asked when or if we are going to release clone scripts like a loosecubes clone or a opendesks clone or a parkcira clone or a getaround clone. The answer is: we already have a clone of all of these scripts!
From the very beginning, Burrow has been designed as a collaborative consumption platform, it’s just that Airbnb was the most popular site at the time so we targeted that market to begin with. However the script is extremely flexible and can be used for any type of website where one person has something they can give and another person has something they need.
Burrow is the perfect script for any kind of website that needs to do the following:
- You need to connect a provider with a buyer
- You need to handle the payments and provide an escrow service
- You need to let people review and provide feedback
- You want to build a location based service
Here are just a few examples of brand new collaborative consumption niches which can easily be replicated using Agriya’s Burrow script.
Very small startups and freelancers often don’t want to work from home or have the space to work from home but renting an entire office is just too much money and commitment. It might also be the case where two or more freelancers have to work together on a project and it’s just easier when you can have an office space for a few weeks to get the job done. LooseCubes and a number of other startups realized that there is a niche market for people looking to rent an office desk for a few days or a few weeks with no further commitment so it connects businesses who have excess office space with freelancers who can’t work from home.
Burrow is ideally suited to this type of business because it uses geo-locations to allow people to list the office space they have for rent in specific towns and cities and freelancers from these places can see all the office space available for rent. Burrow facilitates the booking and transactions and allows both parties to leave a review when the term ends.
Forget Avis, Thrifty and Hertz, the new car rental kid on the block is..YOU! Or maybe your neighbour. The car rental industry is ripe for disruption because all across America (and most other countries in the world) there are cars sitting on the driveways or in garages depreciating and losing value each and every day. GetAround.com is a startup that aims to let people make money from their cars when they are not using them.
Collaborative consumption for car rentals is a perfect use for the Burrow software because people can list the car they have available and the location, the times it is available from (maybe they are going on vacation) and the hourly cost to rent it out. Burrow will facilitate the booking, the transaction and the exchange of information between the buyer and seller and also hold the escrow money. The review system ensures that the buyer can trust the seller and vice versa.
We’ve all been there, early in the morning you have to go to an interview or go to a client meeting and try as you might you can’t find anywhere to park except for one place 3 miles away that wants to charge you astronomical prices for a short 3 hour stay. And yet…there are so many people who go out to work in the morning and have an empty drive way or garage or who don’t even have a car but have a parking space reserved for them. ParkAtMyPlace.com connects people with parking space available for short term use with people who urgently need a parking space close to their destination.
Want to offer car parking services in your city? Then you’ll discover that Burrow already has all the features you need to create a car parking space website. People with parking spaces available can list them on the website along with the location, times they are available, the hourly or daily cost and how long it is available for. Burrow will connect people needing a parking space and handle the booking, transaction, escrow and review process.
Your skills are in demand and can make you money! Has anyone ever told you that you make the best cocktails? Are your lasagne dishes legendary? Do you make hand crafted greetings cards and the most beautifully wrapped gifts? What ever your skill it’s likely that there are people in your area that are willing to pay to learn from you which is where skillshare.com comes in and lets anyone post their classes or skills they want to share with others and allows people to book a one-on-one class or attend a group class.
Burrow would need a little bit of customization if you want to let people offer group classes, but for basic one-on-one classes Burrow has everything that your seller needs to list their class. They can set the times the class will be held, the dates, take photos of what is going to be taught and of course where the class will be held. People can come to the site and find out what classes are available in their local area. Burrow will handle the bookings, the transactions and hold the money until after the class has been completed in case of complaints. The review system ensures that buyers can see if they are going to get value for money by attending the class.
These are just some of the many ways in which you can use Burrow to create a collaborative consumption type website and there are many more ways being invented every single week. Recently we came across a website which lets you share your power tools with the local community and another website that lets you rent out your bicycle.
As many people look for new ways to recoup some of the money they spend on buying assets or possessions then we firmly believe that collaborative consumption is here to stay.
The developers of Burrow have made a very useful chart to show all the types of websites you can create by using Burrow. Most of the sites can be run ‘out of the box’ but some might require a small amount of customization to take in to account specific features. You can also check out another graphical chart created by Agriya’s developers about the Burrow possibilities.
Ah bugs. There’s an old programmer saying (cira 1944 when people first started programming machines) that goes “If you build it, it will have bugs”. No one likes bugs in the system, least of all you guys, our customers. Our own developers don’t like bugs either because they get shouted at by the support staff who have to fix any bugs and by the sales team who have to handle the customers bug complaints.
We do have a testing team who’s job it is to find bugs and script problems before the software goes live and sometimes the atmosphere between the programmers and testers can get a little bit icey, like the graphic below demonstrates!
Agriya are constantly reviewing our support processes and product iterations and a few months back we decided to take some inspiration from the open source community and open up our bug tracking to the community and give our customers a centralized point where they can report any bugs or defects with our products.
By crowdsourcing our bug hunting in this way we hope to have a more efficient system where we can locate, reproduce and ultimately fix any bug our products may contain. Crowdsourcing provides the best way to hunt for bugs because although our testing team can identify the major problems and we can release software without any known bugs it’s only when it gets in to the hands of the people that we find all those tiny little bugs. Agriya can never reproduce every scenario which is why it makes sense to have our users or people reviewing our product help us out to produce rock solid and secure products.
For any of the geeks out there reading this, Agriya has adapted the open source Mantis bug tracking software (we’ve been using Mantis internally since Day 1 and absolutely love it!) and given it a very polished interface to make it super simple for anyone to report a bug or suggest a feature upgrade.
If you are a customer of Agriya then you will be able to see all the bugs that have been tracked along with the features that have been requested. You will be able to see the kind of bug, a description of the bug and the status of the bug report. This should give you much more transparency in to the development processes we use here in Agriya and we are very hopeful that it will lead to even better products in the future.
We also should point out that the bug tracker is not a support desk, it doesn’t facilitate two way conversation between the customer and developer so if you need regular customer support please continue to post your issues in the support desk.
Before you submit any bugs we would like you to take a moment to read our “How to submit a bug” article which hopefully gives a bit more insight in to what you should submit and how you should submit it. When you are ready to submit a report (you don’t have to be a customer!) simply navigate to the correct product in customers.agriya.com and in the sub-menu area you’ll see the option to submit a bug.
As you can probably see, Agriya are consolidating a lot of departments under our customers.agriya.com website, we successfully migrated the customer support desk to be more integrated, we’ve introduced the Ideas concept from FundProjectsWith.me and now we’ve added a bug tracker. We’ve still got plenty more exciting features to add such as a new customer support forum based on our Discuzz software and one or two secret updates that we’re sure you’ll absolutely love!
If you’ve got any thoughts on how we can make the customers area serve you better give us a buzz or submit a comment using the form below.
A group of programmers in one of our development teams are hard at work putting the final touches to our forthcoming Freelancer software which will let you run a website like Freelancer.com, Scriptlance, oDesk or eLance. The feedback and comments from the original project investors is coming in thick and fast as we work hard to squash bugs, improve the UI and add all those little features that can sometimes be overlooked until someone actually starts using the software.
You can follow the progress yourself on Agriya’s new Ideas platform located here: GetLancer Project Feedback.
When the original investors are happy with the product then it will be all systems go as we launch GetLancer to the world. To ensure you are the first person to know about it keep an eye on this blog or our Facebook page where we’ll announce the news.
In the meantime, to whet your appetite we’ve created a 3 minute screen recording to showcase the programmer control panel features. Your programmers are going to spend a lot of time in this section so we’ve taken care to make it as friendly and intuitive as possible.
What do you think of the sneak peak from the video? Let us know your comments below!
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