The world of online marketing is very vast and sounds very interesting as well. An effective marketing strategy can give an amazing boost to your business. One major part of digital marketing is SEO. It is an acronym for Search engine optimization. This process enhances your website visibility in major search engines like Google, Bing and Yahoo. Better results give more visitors. All search engines like unique content which one beneficial for the users. We will give you some cutting-edge tips for mastering on page SEO mechanism.
Know Your Competitors
After you select your clone script, the next step is to find your competitors and analyze them to the core. Start your analysis from viewing the source of the website. It will give various details like meta description, meta keywords and meta title.
Some websites have their meta keywords hidden, do not worry about it. Visit all their pages and collect these details. Also, have a look at their designs, they way they make the users navigate have all this information handy.
Comfort Your Users With Friendly Web Designs
A clear and crisp web designs welcome the user everyday. Major search engines like Google, Bing, Yahoo always look forward for content and designs which adds user friendliness to the website. It is a fantastic strategy for SEO. Your designs should not affect the loading time of the website. The faster it loads the more the users love it. A good design allows the user to navigate the website easily.
Attract Search Engine By Optimizing Keywords
All the searches in the search engines rely on keywords. This makes it very important to optimize the keywords. The first to do is to assume that you are a user and write down the keywords you would search to discover a website. This step will give you many keywords. Remember, we had asked you to make a proper competitor analysis and make a list of keywords used by them. Just compare your keywords with competitor keywords. Check all the keywords in Google keyword tool and filter the highest search keywords. You will get a set of keywords to target for your web page from the filtered list. Get cutting-edge results by using this trick Use the keyword stemming technique to focus on one keyword and get results from two. Target the plural form of the keyword and promote the same. Both singular and plural forms of the keyword will provide better results.
Introduce Your Web Page Through Meta Data
Meta Title: Meta title represents the title of your web page. It is displayed in the title bar of the browser. Write the Meta title in such a way that it should make sense to the user and has the keywords that you are targeting. Google concentrates more on Meta title.
Meta Keywords: These are the important keywords that you are focusing to promote a web page. Search engines like Bing and Yahoo gives more importance to it. Add about 15 keywords which will help you in promoting the web page.
Meta Description: Describe the contents of your web page and summarize it for the user. Try adding the keywords focused on Meta title and Meta keywords. Limit the description to 160 characters.
Utilize the Power of Micro Data for Getting Better Search Results
Micro data is a collection of minute data, which provides more information about a web page. For example, if we are targeting to sell a product, micro data will collect details like product availability, price, review stars and displays it in search results. This technique provides lots of information to the users in the search page, thus it boost the search results. Schema dot org is a vocabulary of micro data. They offer you predefined HTML codes, which can be edited and updated. All these data are shown in the results of the search engine. This concept is known as rich snippets. Once the code is updated major search engines update the details in SERP.
Famous personalities like Bill Gates, Masan Cooley and Thomas Mann agree that the pen mightier than the sword. They consider “content as a king” so, does various search engines like Google, Bing, Yahoo thinks about it.The search engines look for an original content meant for users and not for robots or machine or search engine crawlers. Follow the guidelines given below.Use simple English.
- Use simple English
- Keep it short and sweet
- Avoid duplicate content
- Use readable fonts
- Don’t stuff keywords in our content
- Maintain the keyword density within 2% – 5%
Use H1 Tag
Major search engines provide search results based the content of the web pages, so it is extremely important to maintain the web page structure. H1 tags can be used to provide a proper structure as well as promote readability. These tags are scanned by search engines and thus they have a higher impact on SEO strategies. Every web page should have content related H1 tags. It is wise to use keywords here, but it should naturally flow with the content and should not look like it is crafted for the search engines.
Optimize your Images
Images can add value to your content, relate to the users and connect them to the content. So use images on your web page. Major search engines can’t read images so we have to use various mechanisms to let the search engines know that we are using content specific images.
Add an Alternate Text
Search engines do not crawl the images, so add up an ALT text with the necessary keywords, so it is visible to the search engines in every instance and also attract traffic from various image based search engines.
Give Appropriate File Name
When an image is added to your content it may have an inappropriate file name. Edit it and give a good file name which can describe the image and be useful for SEO. Use “-” while giving a file name.
Link the Image Through Various Sources
If any web page has a relevant content to the image, then link it. This will promote the image and the alt text.
Circulate Your Users using Rich Anchor Text/ Links
When a group of words is linked to a web page, it is known as Anchor text. These links should naturally flow with the content and have relevant web pages linked to them. These web pages can be internal or external. If your content is good and useful, you may also get back links from other websites. If it is used properly it will attract more traffic to the web page.
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Attract the Search Engine by Amazing URL Optimization
A URL is the most important aspect of SEO. If your URL is optimized in an SEO friendly way, it will help the search engine to locate your web page easily. Let’s see various forms of URL’s. Sometimes URL looks like this http://website.LD/1236561385464x, they are very unappealing to the user instead use a URL format like this http://website.tld/2013/post-name/. This URL makes it easy for the user to relate to the content.
Navigate the Users and Search Engine Through Sitemap
Make a site, user and SEO friendly by adding a site map. It acts like an index of your website and list all the web pages. A user can freely navigate on the site and search engines can read the same. There are two major types of Sitemaps.
HTML Site Map: All the web pages in your website are listed on a page and they are linked as well. This lets the users know about the contents of the site and he can also navigate through them. This adds user-friendliness to your website.
XML Site Map: Some pages from your website might not be indexed by search engines. To make them list and provide the structure of the website it is advised to include a XML site map. This makes the search engines aware of all our web pages and they index them.
Command the Search Engines
You can decide which pages you want the search engine to crawl and avoid the rest by uploading a text file called as Robots.txt in your website root directory.
Avoid Self Duplication by Using the Canonical URL tag
Major search engines read www.website.com and website.com separately. They both will have the same content. It considers one of them as a duplicate content. In order to avoid self duplication of content use a canonical tag.
Just write content for your users without stuffing keywords and give provide them various opportunities to navigate your site. Also, focus on key mechanisms like Image optimization, URL optimization and keyword optimization and relate them with links.Allow the search engines to crawl the web pages you desire and use the power of meta-data and micro data to promote your website in a fantastic way.
The Web 2.0 has been around for a few years now, and it has been exciting enough. It gave you a chance to shape a website yourself; and if you have a vision powerful enough, you could really shape the entire web even. But using the Internet today, to use search in particular, admittedly feels thoroughly last-century by most accounts. Today’s search experience is still very keyword-dependent; you could get very different results searching for, say, movies versus searching for films. Bing, especially, has received a lot of criticism for being too literal, and not trying to interpret a search, the way Google does.The next iteration of the Internet is around the corner ( a rather long corner); they call it the Web 3.0, and it’s all about putting a little intelligence into the way the Internet works. And will this ever be an SEO game-changer.
If you ask your friend about what he thinks of the Yeti, what will he think Yeti means? If you are an anthropologist or a biologist, he may think you mean the rumored giant ape that is supposed to live in the icy upper reaches of the Himalayas. If you have no such special interests, he would probably think you meant the new SUV from Skoda that goes by that name. Web 3.0 is promoted as something that would be able to tell the difference. Web 3.0 is believed to achieve its additional insight into your searches, by keeping online an Internet profile of yours, that contains all the searching you ever did. Right now, if you are signed in to your iGoogle account, you could conceivably do something like this – it remembers all your searches. But the Web 3.0 experience is all about intelligence that can interpret this information. You can ask your search engine open-ended questions like, “Where should I go on vacation if I only have $4500 to spend?” And it should be able to look at different vacation packages based on places you’ve been to before, and places you’ve spoken about in your e-mails, look at all the different offerings on the Internet, and come up with a properly compiled results page.
There are currently intelligent music referring services even today that try to “understand” what your musical preferences are like, based on songs you already like. And it will try to look up all the new music that could fit your listening profile. But as anyone who’s tried a service like Pandora music explorer knows, the results of that artificial intelligence can often be very trying on the patience. Admittedly, science hasn’t advanced far enough to make Web 3.0 a reality. The intelligence comes from what they call Ontologies. An Ontology is a file that contains collections of information, and additional information on how everything in the file is related together. In fact, this was a part of the way the Internet was envisioned when it was first designed back in the 80s by Tim Berners-Lee. Software agents, automated web crawlers, use Ontologies to understand your browsing habits, and looks around the Internet for you. These Ontology files will be created manually, by people who donate their time – sort of a Wikipedia for computers, not people. Once the browser (and it would be called a semantic browser) is able to think for itself based on this information, undoubtedly, learning, knowledge, and science itself will change beyond recognition. SEO will probably need to evolve as well.
Google Alerts is the blogger’s best friend these days. Bloggers set alerts for the name of their business, to know what blogger or journalist mentions the name of their business in a positive way. When Alerts shows them the names of the blogs or online pages that have done so, they aim their efforts at making the best use of the interest observed. So how does this work?
The first thing to do, is to determine the keywords that are the most important to your business, and to set up alerts for them. You could check your leads with PageRank or SEOMoz Linkscape to determine how worthwhile and credible the writers are that mentioned your name, and then decide to go after them. You need to start building of a little database of all the bloggers, good credible ones, that appear to write positively about your site or business. Now, you need to strengthen your relationship with these writers; to this end, you need to start mentioning their name in your blogs or articles as well. They are probably monitoring your Google alerts as well for mentions of their name, and will know. If you put a link in your article to something by those bloggers, that will get you extra points with them.
Once you have carefully vetted the links and mentions to other people’s writing in your blogs, you will have gained top-of-the-head recognition with lots of important people; influential bloggers crave positive attention, and will remember the favor. Once you have many such tacit relationships with other community leaders, you can be sure that casual mentions in their blogs about you will be returned, and will build excellent referrals for you.
But it is important to not be gratuitous with the way you do your name-dropping. You need to be sure that you read through their articles to see how they referred to; you need to make sure that those really are respectable blogs. If Google sees that you have connections on your website to previously disapproved places on the Internet, it could only earn you negative results. Careful and earnest efforts at vanity searches, can easily get you great SEO results.
Bing, Microsoft’s decision search engine, has been chipping away at the market share of its competitors since its official launch on May 28th this year. On an average, Bing has gained about half a percent a month and an overall 1.3% (9.3% in August, 8.9% in July, 8.4% in June and 8% in May) gain in the three months succeeding its launch. In about the same period Google, the market leader registered a fall of 0.3% to 64.7% while Yahoo came down by the same amount to 19.3% (source: ComScore). In August, Bing grew faster than Google for the first time, with a 31.9 percent annual increase in search queries compared to 21.6 percent growth for Google and 16.8 percent for Yahoo. So the rise in the market share of this Microsoft search engine does seem to be at the expense of the other two.
Some experts consider these early gains in the Bing market share the result of superior technology from its recent acquisitions and better algorithms for seeking the context underlying a search. Many users feel aerial photos available via Bing are more up to date and have better clarity than the corresponding Google photos. The eye-catching design too is bound to have helped Bing made inroads with viewers.
Skeptics, however, contend that this so-called increase in market share is driven by any number of factors such as the curiosity engendered by a new launch, the publicity and media hype that a hundred million dollar marketing drive is likely to generate, the fact that Bing is the default search engine on the latest versions of IE and Microsoft’s cash back offer for Bing users and is highly unlikely to last. Some of the skeptics also are casting doubts on the veracity of the statistics by stigmatizing the sources as unreliable.
A strong competitor to Google in the search market can only be good news for users. Google has for too long been almost a monopoly. The more choices that consumers get the more likely it is that necessity will drive more and more innovations in the search engine market.
Anyone starting a website to promote their products or services online should optimize it for search engines in order to be listed in their results pages (SERPs) and reach the intended audience. Instead of optimizing a site after launching it, it is better to design a website as per SEO needs.
While crawling, web spiders will look for text on the site that is related to the search query. Hence, provide text relevant to products or services offered. The title tags, meta descriptions and keywords per page have to be unique and relevant. Provide keyword rich site content on relevant topics, as spiders judge your site based on these things.
Specify the site URL ( http://www.example.com/) that you prefer for your site and redirect the rest of relevant website URLs like www.example.com/index.html, http://example.com, example.com/home.asp etc to the preferred site URL by adding the 301 redirect (permanent) to the preferred URL, so that user entering relevant website URLs will be directed to your main site page.
Provide breadcrumb trail which is a navigation aid that shows both search engines and humans where their current location is and how far they are from the destination page.
Use limited number of graphics, and if possible, avoid them. Provide relevant anchor text to the image links, as spiders can crawl only anchor text and not images. Also the site uploading time is directly proportional to number of graphics on site.
On the whole, it is necessary to prepare a site with simple navigation and architecture for assisting search engines to easily find information on your site.
We don’t want to waste your time with unnecessary explanation on link building; here are the techniques to get back-links for your site.
Link submission is the favorite technique followed in practice, to build site links. Submit articles related to services or products offered with your site link, to popular article submission sites like ezinearticles.com, webpronews.com, ideamarketers.com, goarticles.com, articlecentral.com, articlefinders.com etc. Also submit links to articles or your site on the social bookmarking sites like Twitter, Digg, StumbleUpon, Delicious etc.
Start a blog related to your products and/or services and update it regularly with great content. Visit other blogs and leave useful comments with your site signature to drive direct traffic to your site. Don’t forget to list it in the best blog directories.
Link exchange pays you well when you drive in the right path. It is the process of exchanging hyperlinks with websites that offer similar or related products/services. The three types of link exchanges are one-way link exchange, reciprocal link exchange and three way link. While exchanging links, keep in mind that getting links from pages with list of hundreds of off topic link partners is meaningless. Try to get links from sites with reasonable page rank, say above 4.
Submit your site to directories like DMOZ that offers free submissions, and you can also use paid directories. Also tag sites related to your site along with it on bookmarking sites like Delicious. This will attract users interested in your products/services, thereby driving effective traffic to your site.
A great way to drive more traffic is to place videos related to our products or services, on YouTube.
We have compiled only the link building methods that really work.
One can identify their site page rank from the page rank distribution data, based on which, they can improve their site further with quality content, implementing keywords relevant to your site, building quality back links etc.
Today Google has become the most popular search engine worldwide. It provides page rank distribution report to all webmasters and helps them improve their site consequently.
Unfortunately, many webmasters and search engine optimization experts are reporting that Google page rank distribution data is not available for their website in the webmaster tools.
“If you login webmaster tools and click on crawl stats, there will be a message like” No data available. Please check back soon”.
John, the employee of Google says “We are working on resolving this issue. This data is informational and does not affect your site’s crawling, indexing or ranking”.
We hope Google will solve the issue soon and help webmasters improve their site to get higher page ranks.
The recent buzz in the net world is the Microsoft/Yahoo! Deal according to which Microsoft will integrate Yahoo! search technologies into its search engine Bing and Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers. Through the deal, Microsoft has taken a brilliant move to capture the search market.
According to figures released by Hitwise last month, Microsoft’s search market share will rise to around 21.5% or roughly one quarter of Google’s share. Ergo, SEO people have to concentrate on Bing while promoting their clients’ sites for reaching all the net surfers.
When we focus on search algorithm, it is clear that Bing concentrates on keyword placement in the sub or root whereas Google focuses on exact keyword matches. By default, Bing’s results are richer than Google and Yahoo. It is more likely that the market for search engine Bing will expand.
If you don’t have an account with the Bing webmaster tool, it is time to start your account and learn the difference between Bing and Google to optimize your site for Bing.
Even if Bing does not overtake its rival Google, it will be the second largest search engine. Hence you have to work for Bing to reach global audiences irrespective of search engines used. Obviously the changes will not take place overnight, but potentially Google could have a much bigger, consolidated competitor in the near future.
Widget marketing is a great way to drive viral traffic to your site from other sites. YouTube has got a lot of inbound links by allowing users to easily embed any hosted videos on blogs and web pages, thereby driving traffic through a natural search which is essential to increase its page rank.
It is just a onetime investment in man power for development and deployment of a widget. Once a useful widget is made available for the public, they will start embedding it in their site to expose your brand and drive traffic to your site. Webmaster embedding your widget in their site will become your marketing team. Thus widget marketing provides an extremely good ROI based on the resources available.
Here are some guidelines that will help you build an effective widget with the best SEO value for driving maximum traffic to your site.
Keep your widget informative, useful, interactive and simple to understand, as people will embed widgets only when they find it really useful for them.
Don’t forget to add relevant keywords in the anchor text. If the technology that you used to generate the widget has the facility to randomize the embed HTML code generation, then make use of it to vary the anchor.
It is important to include both the logo and the name of your organization in a widget, to increase brand awareness while promoting your website.
If possible track the widgets and find which keywords work best for you.
Firefox has become popular among net browsers due to its attractive features including tabbed browsing, spell checker, live bookmarking, an integrated download manager, keyboard shortcuts, and an integrated search system that uses the user’s desired search engine.
Firefox offers thousands of add-ons that provide users the capability to customize Firefox according to their requirements. Here, we have compiled add-ons that help webmasters in search engine optimization.
Twitter is one of the social media used by SEO experts to share their activities like recently posted articles, press releases, recent updates on products, with millions of people around the world. Twitterfox add-on will place a small icon near Firefox’s bottom tab. It will notify you when your friends update their status in Twitter, and also offers a text field to update your status. Thus you can follow up on tweets and update your twitter status without logging in to Twitter.
SearchStatus is specially designed for Search Engine Marketers (SEMs) to provide extensive search related information like Google PageRank , Compete.com ranking , Alexa popularity ranking, Alexa incoming ranking, Linkscape mozrank, backlinks etc, of a visiting site. From this information, SEM can get a balanced view of a site efficacy. Analyzing a website or blog is so easy with SearchStatus.
As IE is used by more than 60% of internet users, it is a must for web masters to check how well their website works on IE. IEview is a simple Firefox extension that opens a current page or a selected link in IE with a single right-click, to check how their design works on IE without leaving Firefox. This add-on is useful for cross-browser testing.
Colorzilla is a color picker tool which is useful in choosing colors for advertisement headers or web design. It integrates a number of color-related analysis tools with your browser to get the exact hexadecimal code of colors. On placing your cursor on any specific pixel, the Eyedropper feature of colorzilla will display the RGB numbers, hexadecimal code, X-Y axis location and CSS properties of that pixel. Color plays a major role in attracting visitors. If you find attractive colors on any site, you can get its color code and use it in your site’s CSS design.
A website should convey messages clearly without any errors. A website filled with misspelled words, will definitely lose its power among visitors. English Dictionary is a very useful add-on that checks for spelling of English words. This add-on will facilitate your work by checking spelling and grammar as you write texts.
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