Chrome Frame: Injecting New Life into Internet Explorer
Most ordinary folk get by on the computer with a few seat-of-the-pants skills. When you don’t really know the difference between an operating system, a browser, a search engine and “The Internets”though, the first sign of a complication could spell trouble. Google estimates that more than half of all computer users have no idea what a browser is, and what kind it is they use. This is a big problem for Google; how are they to get people to upgrade their old IE5 and IE6 browsers to the latest versions that are capable of running the best new Google applications like Gmail and Google Maps, and more importantly, Google Wave , when users don’t even know what a browser is?
The answer is a version of Google Chrome, a browser that has been out for more than a year now, and has seen no more than 3% in market acceptance. People may not aware of what a browser is, they all certainly know what a plug-in is, thanks to Adobe Flash, a plug-in that has achieved a 97% installed base on computers worldwide. Google’s idea in converting the vast numbers of browser upgrade holdouts is, to present their new browser Google Chrome not as a total browser they will need to upgrade to, but as a plug-in for their antique beat-up Internet Explorers.
The thing that will achieve this, is Chrome Frame. Google is working with web developers around the world who are similarly frustrated with the resistance people have to upgrades. From now on, anytime a Web user looks up a page that has complex JavaScript and HTML tag needs that an old Internet Explorer can’t handle, the webpage will serve up a pop-up that will ask the user if they would like to install a Chrome Frame plug-in to better display the page with. When the user clicks Yes, the pop-up will proceed to delete the old Internet Explorer’s coding on the computer, and replace it with brand new Google Chrome innards. It will still look like the old Internet Explorer, but it will function like the brand-new Chrome.
Google Wave is a particularly demanding Web application; it is supposed to work off the Internet, but work with the responsiveness of a desktop installation. This just would not happen with an older browser; and it makes it very important that a way be found to get everyone to upgrade. Google doesn’t actually profit from Chrome; donating its function to someone else’s name really doesn’t hurt Google.
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