Ganging up on Google
We have been hearing for quite a while now that printed newspapers are dinosaurs of the past; that people find it much easier to cherry pick their favorite news stories with Google or an RSS feed, and newspaper companies are going out business everywhere. But it isn’t just the printed newspaper that feels threatened by the Internet; online news services like MSN and Fox News are beginning to feel it too. This has been at the center of an extraordinary development; all news content publishers want to boycott Google.
It all started with News Corp., the world’s largest media conglomerate, getting annoyed with Google for indexing all of its news stories on its search engine results, and providing a short extract. The fear is that people have learned to search for news stories on Google instead of on the news sites themselves. Google search results and Google News are turning into a mega news outlet themselves without ever having gathered a shred of news themselves. News Corp., which owns publications like the Wall Street Journal,has a two-step program in place. First it will ask Google to stop indexing any of its publications the world over. Once that is done, it will move to turn all of its news outlets into pay sites. But news Corp. is not confident that it could pull off something like this; it is looking for allies.
News Corp. has invited other major news companies to join it in its boycott; and surprisingly, it has responses. MSNBC and many regional newspapers in the US have joined hands with News Corp., in asking Google to stop featuring their news articles on its websites. Google has taken notice of these developments and promises to play nice. From now on, if any news service wants Google to stop indexing it, they will just need to make a little modification to their HTML code. News Corp will end up losing readership, but they need to give it a try, don’t they?
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