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1. Google’s New policy Against Useless Online Advertisements

   sujata on December 18th, 2009

   Tags: internet, spam

   Ubiquitous Facebook advertisements for useless health products (a ripped body or whiter teeth), government grants, stretch mark removal, get-rich-quick advice; not only are these products useless, they are sold on very questionable business practices as well, even fraud outright. If anyone important in power wanted to rid the Internet of these, they could really legally do so. But spammy ads just happen to pay well for everyone. Who’s to say no to something that pays? Well, Google, since you ask.

   Google has for long now had software, that tries to filter out this kind of advertisement for useless, overpriced products and services. But just as spam is hard to completely filter out, so are spammy advertisements; the spammers just keep changing their tricks to get past Google’s filters. If Google gets wise to a website, or an advertisement, it bans them; and then the low-class advertisers just turn around and create a new website and a new ad. There was just no end to it; until now.

   Here is how the spammy ads work. A maker of an over-priced and useless product hires a bunch of commission agents or affiliates. Those affiliates put up little box advertisements all over the Internet. When you click any ad, you will be taken to the affiliate’s own website, where you need to click on a “Buy” button again to be taken to the main vendor. Clicking “Buy” on the affiliate’s website gives him the commission. What Google does is, it doesn’t bother with all those affiliate websites that mushroom up to represent a product, a thousand for each; it goes after the main vendor of the product who will be taking a customer’s credit card number. When there is no money going into the system, all those affiliate websites and little ads asking you to buy a product will just evaporate. An impressive and common sense approach to the problem, indeed. Some worry that Google could get too strict with its filters; one would hardly expect that to happen, as advertisements bring Google all its revenue.

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This entry was posted on Friday, December 18th, 2009 at 2:43 am and is filed under Internet News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.