Learning to Exploit Facebook at Journalism School
News establishments have watched the new social media overtake at their own game them a couple years now. And they are ready with their comeback now. The news majors are beginning to create new departments to exploit social media in their news-gathering, and traditional journalism institutions have formed their strategies on how to bring social media into the journalism classroom as a tool in news-gathering and production. Here are some of the top ways that journalism students today are learning to exploit social media tools.
News is reported on social media outlets by locals much more quickly than it can be found by a couple of reporters sent out to cover an area by a paper. Journalists are learning to use social media searches like SearchMerge, Twitter and OneRiot to be able to keep on top of things.
Finding a source for a story, a volunteer in a troublesome controversy, can be much more effectively accomplished with social media. You just put the word out on Twitter; with time you could have a list of informant followers on Twitter who could respond to your need for a source of information, quite quickly.
Journalists don’t need social media just to get their stories for the major news companies they work for; with social media, they can be their own publishing outlet. All they need to do is put out a blog, or gather a following for their honest niche-journalism on YouTube.The major media are doing social media on the side too as it happens; every major newspaper for example has a blog, and CNN has iReport.
Journalism schools today are encouraging students to get their wet building an online community; to pick a point of view and really put it out there. They gather a following and enrich the world with their work.
It can be heady feeling being given the tools of the journalism trade and a way to publish your opinion too. Responsible reporting is a major lesson being taught at journalism school these days; whenever one is a publisher and can change public opinion in a way that is beneficial or harmful to society, responsibility is certainly called for.
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