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1. LinkedIn is Open for Business to Widget and App Makers

   sujata on January 5th, 2010

   Tags: Twitter

   Have you heard how Microsoft is featuring LinkedIn in its upcoming Office 2010? The Twitter app TweetDeck is going to connect you to LinkedIn and to material your Twitter mates have put up and let you react to them on Twitter too. How is this happening then? LinkedIn wants to go social and let its members access its network easily from any application. This is certainly a welcome development for all kinds of other social networks and applications: suddenly, users can find the entire world of professional contacts and profiles at their favorite social spot. What LinkedIn wants in the long term though is to somehow get people to congregate at LinkedIn when they want to talk about careers, jobs and opportunities. They recently struck an agreement with Twitter to help make that happen; making LinkedIn more accessible by giving everyone a window into it, is the plan.

   It’s not that LinkedIn has been insulated from the world or anything and guarded its turf; they have recently had all sorts of popular web companies design apps to help get on LinkedIn. Amazon’s app, for example, shows you what your LinkedIn fellow professionals are reading, and lets you buy those books on Amazon. Xobni, the plug-in for Outlook, has enough contact with LinkedIn to be able to access details on that site. But LinkedIn has picked and chosen the companies it wants apps from. But now, the company is opening up in a more unrestricted way, and it believes that this will help LinkedIn users get better business information. Whatever you have, a fare calculator, an app to put LinkedIn on your desktop, LinkedIn now permits every kind of off-site integration and widget. LinkedIn features over 50 million users. You would not want for a market. Check out their Developer Network and all the help provided: they call it the LinkedIn Platform and they declare that they are open for business.

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This entry was posted on Tuesday, January 5th, 2010 at 3:03 am and is filed under social networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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