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1. Microsoft Bing – A threat to Google’s dominance in the industry?

   Kabila on August 25th, 2009

   Tags: bing, google, search engine war

   The entire field of search engines was taken over after the emergence of Google. Primarily flourishing because of its strong networking and extensive data which it provides to its users, Google has surpassed all its competitors in quality and quantity when it comes to the usage of search engines. With Google dominating the entire sector of search engines, it has been considered quite an impossible task to match the levels of delivery Google provides. Microsoft Bing has managed to finally break these ideals and with all the advertisements it has made, seems to show a lot of promise.

   Industry experts on the other hand have stated that Google has not had a realistic competitor for years and for Bing to attain the quality and popularity that Google has established will also take time. Due to this Google has been able to give time to its smaller projects like Chrome OS, Google wave and several others. If by any chance Bing is seen to show stable growth and attains popularity among the masses, Google will release several other advanced features similar to its launch of the “Show options” feature that will once again overthrow any possible competitor.

   All the same with all the advancements Microsoft has displayed many companies are looking to optimize their sites with Bing. Microsoft also launched a PDF called “Bing: New Features Relevant to Webmasters“ which essentially states that all sites should continue with their solid regular practices which they have been using to optimize their ranks through SEO techniques and this will work well even for Bing. Some of them include using keywords like titles and meta descriptions for every page on the site, using keyword oriented and relevant URLs, themes per page in context and in relation with your keywords, submission of an XML sitemap and your site to Bing.

   Ultimately there is a lot more to effective SEOs like the quality of your inbound links, along with other standard SEO best practices play significant roles and any special initiatives your site has taken to increase page ranks will also prove useful in Bing. It has also been reported that Bing is increasing its focus on local results than Google. So not only does increasing quality of your meta descriptions along with the regular SEO practices play a role, but having a unique content to attract consumers will all be picked up by Bing thereby giving you a direct leverage to increase your page ranks.

   Microsoft Bing has established itself as one of Google’s most challenging competitors but whether it will be able to deliver on all its expectations and stand the test of time can be determined only based on its performance in the forthcoming years.

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This entry was posted on Tuesday, August 25th, 2009 at 12:24 am and is filed under latest technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Microsoft Bing – A threat to Google’s dominance in the industry?”

1. James says:

   November 6, 2011 at 7:35 pm

   I don’t think Bing is capable of toppling with Google search. It’s simply too much of a dominance.

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