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1. Social Media marketing – a tool for your business strategy

   Kabila on August 26th, 2009

   Tags: business strategy, online social networking, social media marketing

   Social media marketing has been one of the growing branches of marketing. Even though it has not proven to be as effective as direct marketing, social media marketing is a concept that does not produce instant results and if planned well with a strategy will show long term results.

   It is very important to understand the basic idea behind social media marketing so that you can incorporate it in your business plan. This process revolves around utilizing four major online social networking sites such as Twitter, LinkedIn, blogs and Facebook and of course, lots more, to increase your company’s visibility. With time, the concept of marketing company products, establishing the brand and the quality through social networking sites developed into social media marketing.

   Now how does one start the process? Through surveys and polls it has been established that Twitter, blogs, LinkedIn and Facebook are the four largest competitors in the industry and using them to establish your business is the ideal technique. So start Tweeting using twitter. But all this should be kept aligned to the business plan. For instance evaluate what you can offer to your followers. Whether its updating them with information they are looking for or sending them special reports or giving them early notice about a sale will all be effective planned and delivered well.

   Once your company has established itself fairly well in one networking site, that’s when you move to the others. Slowly you can spread yourself to all the networking sites and with time link all your connections from all of them along with your blogs and you will find an integrated social media marketing plan. You can even spread out to micro blogging sites, and all other form of networking integrating them all together. So all in all the important fact is to ensure you have a good business plan in place so you can use the platform that social media marketing offers to deliver it.

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   • Marketing through social networking site
   • Is Facebook Bigger than even Google?
   • Dare to challenge your competitors

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This entry was posted on Wednesday, August 26th, 2009 at 12:40 am and is filed under online marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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