Agriya

Here is another experience on SEO SearchCamp 2009 at Tidel Park, Chennai. Search camp is a two day event where the people from search engine marketing space can talk about search engine advertising, including optimization and marketing issues.

The auditorium were mixed up with entrepreneurs, marketing managers, agency based Search Engine Marketers, organic search optimization specialists, web technology professionals, webmasters, web Designers, etc.

In the first day of the camp, they focused on Organic Search, and on day 2, they focused on Paid Search. Following are the broad areas of content that are covered at the Search Camp.

1. Organic SEO

• Keyword Research
• On page Optimization
• Converting SEO Traffic
• Technical Issues for Developers
• Copywriting
• Brand Building
• Link Building
• Local Search Tactics

2. Paid Search

• PPC Keywords & Bids
• Landing Page strategies
• Automated Bid Management
• APIs
• Tracking Conversions

3. Social Media Marketing

• Hot Trends
• Online Reputation Management

4. Web Analytics

5. SEM Careers

Adam Lasnik, working on making mobile products discoverable and accessible at Google, conducted a Q&A session where anyone can shoot out a question at him and he will answer. There were a lot of interesting questions. He gave a lot of useful tips for webmasters and SEO specialists, and cleared webmaster’s doubts that were raised regarding the Google search.

Mr. Abdul Khimani, SEO Project manager with Convonix, handled a session on ‘Keyword Research’. Then he gave a speech on the various Keyword Tools available in Google, Yahoo, MSN, etc and later he moved on to the Google keyword analysis techniques.

The list goes on. There were a lot of experts who came and gave a detailed speech on SEO techniques. It was really useful for all to improve skills in SEO.

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This is Abdul Malick, working as a Senior SEO analyst in Agriya Infoway Pvt Ltd. Recently, I attended the Google India Search Masters Conference 2009 on 28th February at Bangalore, Karnataka, India. It was a great opportunity to interact with other members of the Indian webmaster community and Google People.

The audiences were a mix of webmasters, bloggers, entrepreneurs, online marketers, SEO experts, web developers, etc. and all were excited to register for attending the conference.

Vivaik Bharadwaaj, Manager of the Search Quality Evaluation team in Google India and Korea, gave the welcome note. Followed by, Adam lansik, along with members of the Search Quality team at Google, lectured on webmaster central and best practices.

Following are the excellent webmaster resources that were discussed during the various sessions at the Search Conference.

· Webmaster central blog: Find the most current and official news.

· Webmaster help forum: Find answers to your search and web master tools related questions.

· Webmaster help center: Find excellent articles on webmaster guide lines.

· Third party sitemap tools: Find collection of links to tools and code snippets that generate sitemap files.

· Webmaster central on You Tube: Visit the webmaster central channel in YouTube.

· Video tutorial: Find video tutorials for webmasters.

Adam lansik gave a nice presentation on google webmaster tools and its resources. Here I have quoted some of the points from the presentation that will help in improving site performance.

· Sitemaps: Webmasters can use XML sitemaps to determine whether their site is currently included in Google’s index. Currently, maximum number of websites that show up on Google.co.in make use of XML sitemaps.

· Remove URLs: Webmasters can tell about pages they don’t want in Google index, and they will remove them from their search results.

· Traffic: Google will show you who’s linking to you and how. In addition, they also provide statistics from which one can know which pages on their site get the most links and which keyword searches drive most traffic?

· Content analysis: Use Google’s content analysis to identify potential issues with content on your site. Robots.txt allows web publishers to control search engine success at multiple levels.

In the next session, Koti Ivaturi, from the Search Quality team at Google, gave a brief description on webmaster help forum. It was really one of the interesting sessions.

Rajat Mukherjee, group product manager at Google, who is working on Google Custom Search platform, presented a great speech on Google custom search through which web masters can define their own search engines.

Ankit Gupta who is working on making mobile products discoverable and accessible at Google, as well as providing a consistent and rationalized experience, illustrated about building mobile friendly websites.

And finally, the topics Google analytics and website optimizer were demonstrated by Dinesh jain (A Google Analytics Specialist) / Deepak Kumar (from the Google Analytics team, and works on Google’s Website Optimizer).

Google analytics: Google Analytics is a free service offered by Google that generates detailed statistics about visitors to a website. It is very useful in study of keyword research and how much traffic comes from keywords.

Website optimizer: Website optimizer, which is a Google’s free website testing and optimization tool, allows you to increase the value of your existing website and traffic without spending a cent.

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Religion is a set of accepted rules, which decide good and bad, and talk about ways of life and belief. Today, there are many people who ask, “Why do we still need religion?” as science has shown a clear path towards answering all kinds of questions. But there are many things beyond the scope of science, for which religion gives the answer. For instance, scientists like Plato and Aristotle gave the theory: When the warm air that has been drawn up is cooled off and becomes water, then this water comes down as rain. But religious books had this theory thousands of years ago.

It is important that we respect religions and beliefs. A social networking site is the perfect place for people of a particular faith to come together and spread their religion and belief to a lot of people. It serves as a good platform to evoke comforting emotions and feelings; offer strength, empowerment and control; ease the emotional burden of the illness; and offer social support and a sense of belonging among religious people.

You can create a community for a specific religion, with members who belong to that particular religion and others who are interested in that religion. You can share your views on traditions and events, and share photos, videos and latest news related to your religion. You can also discuss and get information on religious lectures; messages from saints, holy places etc, and also find many friends within your community.

Educators can form a community for students and teach about the diverse religious traditions and cultures of the world, it helps students to dedicate their lives to help the poor and needy, apart from learning a lot about life and various ways of living it. Business people can also benefit from religious community sites, by promoting religious products on site.

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Kootali – is a face book clone script which allows webmasters to create a closed social networking site. It gives the perfect environment to socialize with online members. Allow your users to create a group and share articles, videos and photos with other members. Using Kootali, your users can easily earn money as it lets the users post their items for sales and rent in the classified section.

After receiving many feedbacks and suggestions from our valuable customers, our programmers have upgraded many features in Kootali and released a new version of it. The new version includes an array of excellent features for both the admin and member sides, thereby making community maintenance a very easy task.

The earlier version of Kootali would pass the photo tag request to the tagged person for confirmation. The photo tag would be put to effect only after confirmation. The tagged person would not be notified of their confirmation. But now Kootali will utilize automatic mail notification to notify tagged people on confirmation of their photo tag which helps them to keep record of their photo tags.

It is safe for webmasters to change the default password after installation. So in the current version, we have made the site to redirect webmasters to the change password page until the temporary password is changed, once he logs into the site.

The current version has an auto save facility in the Edit Language file, i.e. the content entered in the text box of the edit language page will be auto saved. Hence the loss of entered data due to unexpected situations like hanging, forgot to save, etc can be avoided.

Most of our clients felt that previewing email templates after setting them, would add value to this feature. So we’ve implemented that into the latest version as well. After previewing, webmasters can update/leave it as before, based on requirement.

As per webmasters’ requests, we added one more feature under the admin panel to view and delete walls posted by their members. They can also restrict the number of videos and video albums uploaded by users.

While creating new networks, webmasters have to provide details of each member which takes much time. To reduce their load, we have planned to offer a bulk data importing facility, through which webmasters can download member lists as a CSV file in the manage members option. It will greatly reduce the time that would otherwise be taken.

Your version is ready at the store, grab it and enhance your community.

See yourself how it works in the demo

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Agriya has recently launched some brand new software that lets you run your own site like Yahoo Answers – but far from just being a Yahoo Answers clone, it gives you a significant advantage over the established sites…

Drawing on our experience with Rayzz and video sharing, we saw a huge gap in the market for an Answers type website but with a significant twist…

As well as being able to post plain text questions and answers, we have given users the ability to ask and reply to questions with video and audio!

What’s more, your users don’t even need to have any special software on their computer to record and upload the audio/video as it’s all done directly from the site – cool or what?

Find out more Anova – Making Knowledge Fun!

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