Have a look at some points he made under the title “Straight from Google: What You Need to Know”:

Use wordpress to get a head start:

Blogging is a great way to lead a load of traffic to your website. Wordpress is absolutely free to use so you can save there. One of the good things about WordPress is that you get to receive comments and feedbacks from your readers and interact with them.

Choosing content keywords:

Needless to say, choosing keywords for content is the most essential process in improving the rankings of your pages on Google and other platforms and search engines. Analyze keywords, which are used by your visitors to visit your site and implement them in your site content. this will enable you build targeted traffic to your site.

Post informative content:

By posting creative and informative articles, you can attract more people, and increase the call to action.

Use Google’s free webmaster tools to optimize your site:

Webmaster tools are useful for business owners who are keen to see how their sites are performing in Google. With Google analytics, you will be able to tune your site and stay ahead of your competitors.

Use wordpress plugins:

Wordpress SEO plugins have some of the smartest options to optimize your wordpress blog for search engines.