Let us talk about each step in detail below:
1. Press release submission:
Press release is the best way to announce new releases, business milestones and build brand awareness. By posting news or articles about your business in other search engines or Google News, you can receive quality back-links which can lead to increase in targeted traffic to your site.

2. Article submission:
Nowadays posting informative articles in popular article directories is easy as it can be done through the use of article submission software or with the help of the article marketing services. Using article submission software is considered to be less expensive and time consuming than the second one. After submitting articles, you will begin to notice flow of the targeted traffic to your site. Keep in mind; people are looking for fresh content as well as valuable information. If you want to develop a name for your website and the products /services that you are offering, article marketing is the best and most efficient way to do it.

3. Social book marking:
There are a number of exceptional benefits that you can reap by working with social bookmarking sites. You can bookmark your site in social bookmarking sites like digg.com, reddit.com, stumbleupon.com etc. It will bring you a massive volume of traffic to your site. This in turn will make your site popular and increase your page rank.

4. Banner advertising:
Banner advertising is another efficient way of promoting your products and services to drive customers to your site. It attracts more visitors to your site.

5. Email marketing:
Email marketing is a personal, interactive and extremely cost effective method to distribute your advertisements via email. It allows you to stay in touch with your prospective customers on a regular basis. Once you initiate your email marketing method, you can gain targeted traffic to your site.

6. Blogging:
It really helps webmasters who are struggling to generate sufficient traffic. Blogs give you an opportunity to connect with a larger audience and share your knowledge. By posting valuable articles on popular blogs under corresponding niches, site traffic will automatically increase.

7. Forum posting:
A forum allows you to exchange ideas and information with a wider audience. Actively participating in popular forums related to your niche will help build trust among forum members. This plays an important role in attracting traffic to your site.

Use the above steps effectively to get targeted traffic to your site.

E-mail is one of the foremost reasons why people use the internet. Email has a lot of facilities in the form of unlimited storage, voice chats, video conferencing etc.

Coming to online business, emails play a vital role. Information regarding your business can be sent to the potential customers through emails. Email marketing is used to reach out to new customers and maintain healthy business relationships with existing customers.

Once you get the targeted traffic to visit your website, the next step is to turn them into buyers. Email marketing is an excellent way to provide focused information and hence achieve your target.

Some suggestions to turn visitors into buyers are:

v Your website should facilitate subscription to newsletters or special offers.

v Build opt-in lists for subscribers, to send the newsletters and promotional materials, as they want. This will avoid problems of spam.

v Provide offers like discounts or other important information about product in the email, to motivate your subscriber.

v Use company or brand name in the “from” line which helps a recipient to identify who has sent the mail.

v Test each email message before it is sent, using different browsers like Firefox, Internet Explorer etc.

v Make sure your messages are clear to subscribers.

v Use action oriented verbs and phrases like “subscribe me”, “buy now” etc, for call-to-action links.

v Use call-to-action links in the beginning, middle and end of the mail, so that recipients can click whenever they are ready.

v Use paragraph with 1-3 short sentences.

v Highlight the article which includes the features, benefits and advantages of the products and services, in the beginning.

v Eliminate the usage of spam filter words, so that your messages reach your subscriber’s inbox.

v Mail recipients frequently or it won’t be long before you’re forgotten.