Surprisingly the layout of all the search results has also been modified. Initially searching for a specific topic would produce a bunch of related links and results, whereas the Google caffeine now has a specific format. It first gives text related results for the particular topic in question, and then follows it up with videos and finally links which contain images of that topic. So in short a specific issue is not only provided with pages and pages filled with detailed information but halfway down, the page is supplemented with videos and images. This expands the vistas available for search engine results and opens up new opportunities for search engine optimization.

“Nobody cares more about search than Google, and I don’t think we’ll ever stop trying to improve,” Google’s head of Webspam, Matt Cutts said. This is Google’s latest initiative to display its relentless push to improve the quality of its service. “Google has let Caffeine quietly slip out. It talked about vertical specific searches while quietly doubling the speed and starts introducing real-time results and news feeds,” said Martin McNulty of the search marketing specialist Trafficbroker. With the feedback it seems to be getting, Google’s Caffeine is definitely the next platform for sites to gain leverage from and ensure they have high page ranks by filling their websites with the right amount of content and adding a visual flavour to their products.