Google Project

Is Google’s caffeine going to be the new ‘stimulant’ for Search Engine Optimization?
Kabila on August 31st, 2009
Tags: Google Caffeine, Google project, search engine optimization, seo
Google has released its newest project for general public testing and is still waiting to be launched. Nicknamed “Google Caffeine”, it includes crawling, indexing, and ranking changes which appears to be replacing the existing Google search engine. Unlike Google’s previous project- Search Mash, the latest search engine contains a Developer preview which requests webmasters and power searchers to try it and give them some form of feedback. While Microsoft’s Bing contains changes that are user interface related, most of the changes Google has incorporated are infrastructure related and this is very evident in the search results.
Surprisingly the layout of all the search results has also been modified. Initially searching for a specific topic would produce a bunch of related links and results, whereas the Google caffeine now has a specific format. It first gives text related results for the particular topic in question, and then follows it up with videos and finally links which contain images of that topic. So in short a specific issue is not only provided with pages and pages filled with detailed information but halfway down, the page is supplemented with videos and images. This expands the vistas available for search engine results and opens up new opportunities for search engine optimization.
“Nobody cares more about search than Google, and I don’t think we’ll ever stop trying to improve,” Google’s head of Webspam, Matt Cutts said. This is Google’s latest initiative to display its relentless push to improve the quality of its service. “Google has let Caffeine quietly slip out. It talked about vertical specific searches while quietly doubling the speed and starts introducing real-time results and news feeds,” said Martin McNulty of the search marketing specialist Trafficbroker. With the feedback it seems to be getting, Google’s Caffeine is definitely the next platform for sites to gain leverage from and ensure they have high page ranks by filling their websites with the right amount of content and adding a visual flavour to their products.
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This entry was posted on Monday, August 31st, 2009 at 12:43 am and is filed under latest technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.