Big secret to getting “unslapped” from Google
For many, the Google Slap has had a major impact. Google slap is nothing but “The Google adwords slap”. It is an outcome of Google AdWords quality score. Basically, there are too many advertisers advertising for the same thing, not all of them are that relevant, and this is why Google Slap was created. If you are promoting a product or a service using Google Adwords, your ads, keywords and landing page must all be relevant to what you are promoting, and above all, the quality of landing is very important. By ensuring your Ads are relevant, Google will reward you and you will pay less and get better results.
Has your site been slapped by Google? No worries, here are the big secrets to getting “unslapped”.
Make sure your landing page is tightly focused on the keywords you are bidding on. If the content on your page is not related to the keyword, it will surely hurt your quality score and you are most likely to get slapped by Google.Create different landing pages for different keyword groups – for example some people search for ‘cell phones’ others search for ‘mobile phones’ even though they are the same thing, group your keywords in to different ad groups and create two separate pages targeted at the individual keywords.
You should have unique content on site and keep in mind it should not be similar or nearly identical in appearance to another site. Having quality content on your site like articles, reports, news and so forth will help your AdWords listings. In addition, when you add content to your site, make sure you create links directly to your content page from the landing page.
Create a “Site Map” and links to all your content pages directly from the site map.
Stop using bullet points and replace them with full text content – sentences and paragraphs.
Content rich sites are more likely to obtain incoming links from other sites. Add few low key outbound links to high page rank sites. These links will also pull in targeted traffic. Try to put these at the very bottom of page.Make sure the anchor text on links is well structured from an SEO point of view.
You should promote your site through article & direction submissions, press releases and so on.Make sure your page is very fast to load – upgrade your host if necessary (link to your recommended hosts page!)
Just take the time to do it right, and save your site from Google slap.
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