A Google Page Rank updates is underway right now and top websites are reporting fluctuating Page Ranks. The page rank is very important for a website as it tells the quality of the site. An SEO professional will know how much effort is required to increase and maintain page rank.
We at Agriya Infoway have taken necessary Search Engine Optimization ( SEO ) steps like site re-design, keyword optimization and link building techniques, to improve our site. In the recent update we have achieved good google page ranks for our site.
The page ranks details of our Agriya product sites are tabulated below:
Here is another experience on SEO SearchCamp 2009 at Tidel Park, Chennai. Search camp is a two day event where the people from search engine marketing space can talk about search engine advertising, including optimization and marketing issues.
The auditorium were mixed up with entrepreneurs, marketing managers, agency based Search Engine Marketers, organic search optimization specialists, web technology professionals, webmasters, web Designers, etc.
In the first day of the camp, they focused on Organic Search, and on day 2, they focused on Paid Search. Following are the broad areas of content that are covered at the Search Camp.
1.Organic SEO
Keyword Research
On page Optimization
Converting SEO Traffic
Technical Issues for Developers
Copywriting
Brand Building
Link Building
Local Search Tactics
2.Paid Search
PPC Keywords & Bids
Landing Page strategies
Automated Bid Management
APIs
Tracking Conversions
3.Social Media Marketing
Hot Trends
Online Reputation Management
4.Web Analytics
5.SEM Careers
Adam Lasnik,working on making mobile products discoverable and accessible at Google, conducted a Q&A session where anyone can shoot out a question at him and he will answer. There were a lot of interesting questions. He gave a lot of useful tips for webmasters and SEO specialists, and cleared webmaster’s doubts that were raised regarding the Google search.
Mr. Abdul Khimani, SEO Project manager with Convonix, handled a session on ‘Keyword Research’. Then he gave a speech on the various Keyword Tools available in Google, Yahoo, MSN, etc and later he moved on to the Google keyword analysis techniques.
The list goes on. There were a lot of experts who came and gave a detailed speech on SEO techniques. It was really useful for all to improve skills in SEO.
This is Abdul Malick, working as a Senior SEO analyst inAgriya Infoway Pvt Ltd. Recently, I attended the Google India Search Masters Conference 2009 on 28th February at Bangalore, Karnataka, India. It was a great opportunity to interact with other members of the Indian webmaster community and Google People.
The audiences were a mix of webmasters, bloggers, entrepreneurs, online marketers, SEO experts, web developers, etc. and all were excited to register for attending the conference.
Vivaik Bharadwaaj, Manager of the Search Quality Evaluation team in Google India and Korea, gave the welcome note. Followed by, Adam lansik, along with members of the Search Quality team at Google, lectured on webmaster central and best practices.
Following are the excellent webmaster resources that were discussed during the various sessions at the Search Conference.
Adam lansik gave a nice presentation on google webmaster tools and its resources. Here I have quoted some of the points from the presentation that will help in improving site performance.
· Sitemaps: Webmasters can use XML sitemaps to determine whether their site is currently included in Google’s index. Currently, maximum number of websites that show up on Google.co.in make use of XML sitemaps.
· Remove URLs: Webmasters can tell about pages they don’t want in Google index, and they will remove them from their search results.
· Traffic: Google will show you who’s linking to you and how. In addition, they also provide statistics from which one can know which pages on their site get the most links and which keyword searches drive most traffic?
· Content analysis: Use Google’s content analysis to identify potential issues with content on your site. Robots.txt allows web publishers to control search engine success at multiple levels.
In the next session, Koti Ivaturi, from the Search Quality team at Google, gave a brief description on webmaster help forum. It was really one of the interesting sessions.
Rajat Mukherjee, group product manager at Google, who is working on Google Custom Search platform, presented a great speech on Google custom search through which web masters can define their own search engines.
Ankit Gupta who is working on making mobile products discoverable and accessible at Google, as well as providing a consistent and rationalized experience, illustrated about building mobile friendly websites.
And finally, the topics Google analytics and website optimizer were demonstrated by Dinesh jain (A Google Analytics Specialist) / Deepak Kumar (from the Google Analytics team, and works on Google’s Website Optimizer).
Google analytics: Google Analytics is a free service offered by Google that generates detailed statistics about visitors to a website. It is very useful in study of keyword research and how much traffic comes from keywords.
Website optimizer: Website optimizer, which is a Google’s free website testing and optimization tool, allows you to increase the value of your existing website and traffic without spending a cent.
For many, the Google Slap has had a major impact. Google slap is nothing but “The Google adwords slap”. It is an outcome of Google AdWords quality score. Basically, there are too many advertisers advertising for the same thing, not all of them are that relevant, and this is why Google Slap was created. If you are promoting a product or a service using Google Adwords, your ads, keywords and landing page must all be relevant to what you are promoting, and above all, the quality of landing is very important. By ensuring your Ads are relevant, Google will reward you and you will pay less and get better results.
Has your site been slapped by Google? No worries, here are the big secrets to getting “unslapped”.
Make sure your landing page is tightly focused on the keywords you are bidding on. If the content on your page is not related to the keyword, it will surely hurt your quality score and you are most likely to get slapped by Google.
Create different landing pages for different keyword groups – for example some people search for ‘cell phones’ others search for ‘mobile phones’ even though they are the same thing, group your keywords in to different ad groups and create two separate pages targeted at the individual keywords.
You should have unique content on site and keep in mind it should not be similar or nearly identical in appearance to another site. Having quality content on your site like articles, reports, news and so forth will help your AdWords listings. In addition, when you add content to your site, make sure you create links directly to your content page from the landing page.
Create a “Site Map” and links to all your content pages directly from the site map.
Stop using bullet points and replace them with full text content – sentences and paragraphs.
Content rich sites are more likely to obtain incoming links from other sites. Add few low key outbound links to high page rank sites. These links will also pull in targeted traffic. Try to put these at the very bottom of page.
Make sure the anchor text on links is well structured from an SEO point of view.
You should promote your site through article & direction submissions, press releases and so on.
Make sure your page is very fast to load – upgrade your host if necessary (link to your recommended hosts page!)
Just take the time to do it right, and save your site from Google slap.
In what seems to be a shot across the bows of the dreadnought that is USS Microsoft, Google and Yahoo today announced a two week long ‘experiment’ of swapping ads with one another.
Effectively this means that Google can serve ads on Yahoo’s results page. The percentage is around 3% of all Yahoo searches will show Google ads.
Is this a calculated shot from the two internet monsters that they will not accept Microsoft’s pestering of Yahoo lying down?
It’s official, Google is showing off the latest offspring to be welcomed in to the family; online advertising firm, DoubleClick. Google paid $3.1 billion in cash for the company – a drop in the ocean of the reported $12 bn cash reserves the company holds.
The purchase was originally announced nearly a year ago, but legal wrangling and hoop jumping with the FTC to prove the purchase was good for the online advertising industry, and it’s only just been give the right.
To be honest, I don’t see how when the biggest online advertising company purchases another large online advertising company it’s good for competition and not a monopolization of an industry.
One of the great ironies of the acquisition is that by purchasing DoubleClick, they are also acquiring a company called Performics which is (wait for it) a search engine optimization and artificial link building company! Everything that Google stands against.
It is yet to be seen what Google will do with Performics, but it’s not hard to see that a certain conflict of interests is raised.
Once again, I’m surprised the FTC has allowed the acquisition to go ahead based on the monopolization of the online advertising industry and the conflict of interests that is raised from the subsequent acquiring of Performics.
I don’t think it’s going to be long before some serious anti-trust lawsuits are filed against America’s darling web company.
