Widget Marketing, a powerful marketing tool that drives traffic to your site
Widget marketing is a great way to drive viral traffic to your site from other sites. YouTube has got a lot of inbound links by allowing users to easily embed any hosted videos on blogs and web pages, thereby driving traffic through a natural search which is essential to increase its page rank.
It is just a onetime investment in man power for development and deployment of a widget. Once a useful widget is made available for the public, they will start embedding it in their site to expose your brand and drive traffic to your site. Webmaster embedding your widget in their site will become your marketing team. Thus widget marketing provides an extremely good ROI based on the resources available.
Here are some guidelines that will help you build an effective widget with the best SEO value for driving maximum traffic to your site.
Keep your widget informative, useful, interactive and simple to understand, as people will embed widgets only when they find it really useful for them.
The Internet technologies like Javascript, HTML, Adobe Flash etc used in the development of web-based widgets do not expose their content to search engines. Hence having a link inside widget’s embed HTML code is a must.
Don’t forget to add relevant keywords in the anchor text. If the technology that you used to generate the widget has the facility to randomize the embed HTML code generation, then make use of it to vary the anchor.
It is important to include both the logo and the name of your organization in a widget, to increase brand awareness while promoting your website.
If possible track the widgets and find which keywords work best for you.
7 Tips to select a web design firm
No matter what size your business is, having an excellent website is important to run a business online. The main purpose of the business site is to drive sales and give the best impression to potential customers, employees, partners and others. Web design plays a major role in achieving it.
The business site must be user-friendly, free from bugs and have a professional look. A well-designed site will help you stand out of the crowd. With busy schedules in business, no one really has the time to design their site. It is best to pick a professional web design company that will design your website effectively.
With a large number of web design companies in the current market, it is tough to select the best one. Before selecting a company, make sure that the company will work with you in defining your company’s services worldwide. Here are a few tips that will help you select a good web design company that will be able to fulfill your needs.
• The most important thing that you need to do before selecting a web design company is to check the credentials of the firm. Make sure that the web design company has not been involved in any fraudulent activities.
• Keep in mind that the web design company is capable of designing an attractive and SEO friendly website so that you can get a higher page rank in popular search engines and maximize profits.
• The firm should design a website using international quality layouts, search engine optimization techniques and attractive color combinations.
• The company must have a professional web design team which is well aware of latest designing tools including dream weaver, HTML, graphic software, scripting, flash, animation, coding, decoding, CGI, Perl, XML, Java scripting etc.
• They ought to develop simple to complex e-business based websites like Real-Estate website, E-commerce site, Database driven Website, online community sites and so on.
• If they have worked for many clients, you can ask for some samples through emails and review them to check whether the look and feel of the site conveys the business need with high quality, and the site reflects a unique visual identity of their business or organization. If you don’t like any of their samples, move on to the next company until you find one that satisfies your needs.
• If you’re going to invest in the web design company, always check their portfolios and see how they work. It not only displays the quality of their work, but also the types of services that they perform on a regular basis.
• Don’t hesitate to raise questions that come to your mind when you outsource web design services to the web design company. Questions such as: what is your pricing structure? Do you meet deadlines always? Do you offer images, logos? Will my website be Search Engine friendly? Will my website work in all internet browsers? The list goes on.
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