What is “Squidoo”? It is a web 2.0 website, where you can create a variety of content on a vast range of topics. You can add text, images, videos, audios, opt-in boxes, links, RSS feeds, and more. Without the knowledge of HTML, you can create a lens in just a few minutes. It can also be used by affiliates to promote their affiliated sites.

First step in Squidoo lens creation is to sign up for your account. Once you have signed up, create a profile and start building as many lenses as you can. Squidoo allows a user to open more than one account for promoting a product more than twice, because with a single account users can submit only 2 lenses for product promotion, as moderators do not like to see similar content for the same products more than twice.

Remember to pick lens URL that matches your specific keyword phrase because Google will give you a higher page rank for having your keywords in the URL. For instance, if your keyword is “beauty tips”, then the lens URL will be “http://squidoo.com/beauty tips’.

Use the tools on your lens page namely bookmarking, RSS, module etc. It will help you to promote your business effectively.

Make sure that your content is informative; if you are selling beauty products, talk about how the product works, how it benefits people as they enjoy knowing exactly how the product will work for them. Try to convince customers that the product is going to do something different than the others.

Here are some advantages of using Squidoo to run a business effectively:

1. Google loves Squidoo lens as it can be quickly indexed by them.
2. Lens with target keywords will get a higher page rank in Google.
3. The perfect place to recommend your stuff (products/ services).
4. Squidoo is free of charge. You can make unlimited number of lenses.
5. It helps get quality back links to the inner pages of your website.
6. You can get more traffic that helps make solid income