Agriya

So, many months ago one of our Business Development Executive’s came up with an idea of creating a ‘handmade’ instructional video for iSocial that would teach individuals and companies how they could use the software to build communities and social networks. The concept was simple, it would be ultra low tech with hand drawn graphics rather than some snazzy flash animation.

Sounds simple, right? I mean, how hard can it be? Do some drawings, record it and then add a voice over in post production, job done, takes maybe two weeks.

Well, as with so many seemingly simple ideas, this project took on a life of its own, two months after it was first conceived, filming finally started.

The first problem? The camera we used was too low quality and the picture was fuzzy.

A few weeks later we tried again with a HD camera, but this time we found that it was recording in 4:3 ratio and had those annoying black bars to the left and right when we uploaded to YouTube.

If at first you don’t succeed, try, try again.

So we went for a third video shoot, this time using my basic Sony compact camera (DSC-W270 if you are interested) mounted on a tripod. The results was sensational, not to mention conclusive. If you want a high quality video, choose a Sony compact camera, oh wow, I really should get them to pay me for saying that.

Using state of the art video processing and post production software (Windows Movie Maker) and nothing more than blood, sweat and tears, a movie was released. Unfortunately, due to the mass coverage of James Cameron’s Avatar in the media, we didn’t even make it on to the IMDB, so we are forced to release it as an underground, self published video. We hope that maybe this way it will achieve cult like status amongst hard core Internet users.

Now, without further ado, ladies (yes, there are some female web surfers, so I’ve heard) and gentlemen, three months in the marking, a budget of almost $5, I present to you an artistic journey simply called: Untitled.

With the rising dominance of Social Media in the lives of consumers marketers are jumping on to the bandwagon and coming up with countless new ideas and strategies to target the supposedly transformed consumer behavior. However, social commerce strategies to drive sales and increase customer loyalty, once implemented have rarely performed as expected or produced measurable results. Unlimited targetability was the premise of both B2B and B2C social media marketing, but consumers turned out to be too unpredictable for such strategies to succeed.
Apparently, consumer behavior can only be best understood and acted upon in scale by grouping similar consumers together. Human behavior is fairly simple and simple models of behavior almost always outperform complex models. One-on-one marketing is good in theory but almost impossible to implement.

This is the golden age of data. Nearly any media metric can be measured and data mining produces quantities of data, however, without substantive data knowledge and proper modeling the data is mostly worthless. As, Eric T. Bradlow, co-director of UPenn’s Wharton Interactive Media Initiative, says, “Many social commerce problems have been addressed previously, and massive amounts of data will not change the continuing need for the understanding of basic and primitive customer behavior which provides the correct lens to view social media data.”

Mass marketing has lost favor in the face of social media marketing and viral marketing. However, mass marketing is still the most effective technique available though it is important, considering the proliferation of media channels, to ensure that the right media channels are selected. Social media marketing requires that very huge numbers of social media users share product recommendations for any significant impact and the same goes for viral marketing. These techniques may be effective for B2B marketers who have concentrated markets but rarely have much impact on B2C marketing. Rarely does the buzz created by such strategies translate in to product purchases.

Content is important but it has impact only if it reaches consumers. Traffic driving strategies such as referral programs must be the cornerstone of marketing policy. Many people try using the “Long Tail” (items which individually sell only in small quantities) niche driven marketing as one way to boost sales but such investment should be made only if justified by volumes.

Nowadays promoting online marketing in social networking site is one of the hottest trends. It offers numerous benefits that would help you and your business. It is a cheap, reliable, quick, and highly effective online marketing medium. Where, you can focus on advertising of business entirely on people who are actively engaged in looking for products or services offered by you. Remember the more time and effort you put into each social networking site, the more you’ll get out of it.

Webmasters can create a business profile on social media site to share only information that they want the entire world to see. They can also create a personal profile as well and make contact with other members. It helps to get potential customers, clients, and vendors. They can make changes on their profile, products and company online, and they are reflected almost immediately.

Webmasters can form a network with prospective international buyers and decision makers and showcase new products and services with clear photos, audios and videos, highlight company news, and build brand loyalty. This allows webmasters to make business connections without hard sale. They can learn about latest trends, form business alliances, learn tips and so on within the network.

Webmasters can keep their customers up to date on events, special occasions and other useful information to maintain healthy relationship with customers on social media site. They can form a group with similar interest and gain number of clients and valuable customers within their group of contacts. Also they can make video presentation about their company details, products and services among them.

Social networking site is an extremely valuable resource and if you utilize the resource properly, you can promote products or services effectively. There are countless of social networking scripts out there. So it is difficult to pick a right script to focus your efforts on. Agriya infoway has designed Kootali – open social script available at an affordable cost. It helps you build a social networking site and makes you to sit on your chair and just a mouse click away to make a purchase hastily.