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  1. A Website Redesign Can work Magic – If you Know How to Work It

    sujata on December 7th, 2009

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    Website redesigns are suddenly on everyone’s minds these days now that both Yahoo and MSN are voting on this strategy to raise their prospects in the popularity stakes. Yahoo has actually managed to have people spend a fifth more time on its website with the new design. When the bigwigs publicly put their stock in an idea, you can be sure that discussion boards around the world will swing into action wondering why they did it, exactly what lessons there are to learn of the situation. But often, people try the DIY route to get the MSN-Yahoo advantage in a hurry. Google’s forums are full of questions about why website page visits go south the moment a website is casually DIY redesigned. The answers from the mediators usually point to how the little things can trip people up: like how appearance and the structure, if done incorrectly, can make it difficult for Google to crawl the site effectively, or how URL-naming protocols can get messed up after a redesign. So what is the general philosophy Yahoo kept in mind for a redesign?

    Yahoo seems to have a better measure than Google’s PageRank, of how effective a web page is: Yahoo calls it PageYield; it measures how much time a visitor spends on a page, and how many repeat visits there are. Yahoo’s PageYields have gone up 20% after the redesign. The design philosophy with Yahoo this time has been to give up jealously-guarded personal space on the website to allow people to do just about anything on it. One particularly popular idea has been Yahoo allowing members to customize their homepage not just with Yahoo applications, but any applications on the Internet at all. True innovation comes in small steps like this: opening up in one way or another. Personalization has been the philosophy behind the other popular feature on the new Yahoo; an intelligent Today module for example, targets news to members’ individual interests. The customization philosophy has helped of course, but so has the fact that the Today module happens to be very successful at making relevant suggestions. Customization and localization have been MSN’s mantra too. Basically, the thing to gain from a close look at renovations at these two behemoths could be this: redesign well, but only when it is necessary to enable a great new idea.

This entry was posted on Monday, December 7th, 2009 at 3:47 pm and is filed under Social Media News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  1. MSN ‘s Butterfly Metamorphoses into Something More Sparkly

    sujata on December 1st, 2009

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    msn-logoMicrosoft’s MSN portal has always been a solid effort; the reporting, the stories and the fun videos and gossip have always been dependably present, as an entertainment backup, if not the main act itself, for millions (for about one hundred million users though, MSN’s services are their main Internet destination). Where TMZ succeeded in up-to-the-minute gossip, MSN’S Wonderwall provided pretty good visuals and high-voltage fun. Where Salon.com had a lock on liberal news and opinion, MSN had the superbly written MSN Lifestyle, MSN Money, MSN Health, a website for every interest group on earth. But Microsoft has other purposes on its mind than merely providing a wholesome all-round visitor experience: it needs to have MSN funnel users to its Bing search service.

    With that in mind, MSN has a brand-new makeover this week, having retained the same look since 2004. The new MSN is pleasingly streamlined, fashionably minimalist and glossy in the way Windows 7 and Bing are. Even MSN’s stylized butterfly is drawn edge-on to look closer to the Bing logo. Bing is integrated quite deeply into the MSN experience now. MSN Local Edition, the popular service that serves up a community news catalog by ZIP code has Bing-searchable indexes now for example. Local weather reports are no longer just cursory; they give you additional information for everything you might want to do in good weather: they give you concert news, restaurant opinions, traffic information and so on.

    Integration with Twitter and Facebook exists now too, in a nod to that side of the market. You can keep up with all the Twitter, Facebook and Windows Live updates coming to you right on the MSN home page. That must make sense, seeing how it is reported that half of all MSN regulars are Facebook fans too. But the integration could have been better; clicking on the Facebook widget only takes you to the Facebook site. There is nothing right on the MSN site that can help you keep in touch with Facebook.

    MSN’s ambition is to be a one-stop website for every need, perhaps in a way similar to what Yahoo attempted a while ago. But Yahoo has seen considerable success with its remodeling. Will MSN find the magic balance too?

This entry was posted on Tuesday, December 1st, 2009 at 2:59 pm and is filed under Internet News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  1. Is it worth optimizing your site for Yahoo and MSN?

    isaivani on March 28th, 2009

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    Search engine optimization is essential for getting top ranks in major search engines. We know that implementing optimizing strategies effectively will help us get loads of traffic and higher rankings in Google. What about Yahoo and MSN? Is it really worth optimizing your site for Yahoo and MSN? Let’s take a detailed look at it.

    Optimizing site for Yahoo:

    According to one study, 25% searches are done through Yahoo. It means that if your site is not coming up on Yahoo, you will lose 25 percent of your potential visitors.

    The following things are the current generalized specifications to achieving better rankings in Yahoo.

    The yahoo search engine gives more importance to keyword density. Placing right keywords in the content is very important. Use keywords in link text, while linking pages to each other. Remember keywords with catchy titles will attract maximum number of readers.

    Sometimes, Yahoo may fail to index dynamic pages so try to have static pages with keyword-rich content; it will increase the rank of your site on Yahoo. If you have some important dynamic pages on site, prepare a site map or quick links with links to all Web pages. This will help the Yahoo spider to crawl all your pages.

    Try to avoid using frames on your site, as Yahoo spider finds it difficult to crawl them.

    Optimizing site for MSN:

    Optimizing for msn can certainly increase your site rankings on MSN. If your site has fresh & original content that is being added regularly, you can receive tons of traffic to your site.

    In order to get better search engine ranking on msn, you have to follow the MSN search engine optimization rules.

    Don’t forget that MSN is a keyword sensitive search engine. If you have strong keyword density throughout Title, Description and Keyword Tags, MSN will reward your website with strong search engine rankings. Keep in mind that, you have to place your most important keywords in the title. Keyword rich link text helps in good msn ranking.

    You ought to add fresh content on a regular basis to your site so that you can get top rankings on MSN.

This entry was posted on Saturday, March 28th, 2009 at 5:26 am and is filed under Webmaster Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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