Testimonials are reviews written by people who have purchased your products or are satisfied by your services. Why are testimonials so effective? When you help your customers grow, you become an indispensable part of their success. They would like to describe what your product has done for them and praise your services through testimonials. It helps you build credibility and offer a sense of security to new customers.

There are bunch of testimonials you might have received from your customers but placing all those pieces will not attract your site users. For instance, a comment like, “This product is great!” sounds nice, but it doesn’t tell visitors what your products can actually do for them. You can place the good testimonials like “This product doubled my profit in a month”or “This product helped me to save $$$” and turn visitors into customers.

You can encourage your satisfied customers to go online and write reviews and feedbacks about your products and services on different script directory sites whenever possible. It will increase the quantity of your customers and enable an increment in your profits.
It is a good idea to include your customer’s photo in the testimonials to make your credibility strong among site users. You can take your business to the next level by including audio or video testimonials for maximum effect. Keep in mind that you need to ask your customers if you can use their comments on your website to recommend your products to others.

You can also setup a whole page dedicated just to testimonials. We cannot predict which part of the website the users will click on, so it is better to place your testimonials in the landing page. You can place them in front and in the center of your home page to make your valuable testimonials visible for all the users.

The main advantage of PPC campaign is that only people who are looking for what you are advertising will visit your site, so you can perform an effectively targeted campaign. With a PPC campaign, a daily budget can be set for advertising and this can be increased as per the quality traffic brought through the campaign.

PPC campaign can be performed effectively by selecting appropriate keywords for ads and then tracking the campaign to enhance the advertisement if required.

Keywords: Choose keywords reflecting your products/services exactly. For instance, if you are selling ladies clothes, then instead of targeting ‘clothes for sale’ keywords go for ‘ladies clothes for sale’. You can make it attractive by adding prefixes like small, large, fancy, luxury, wholesale etc with different kinds of ladies accessories as ‘fancy boots’, ‘luxurious ladies wallet’ and so on.

Check whether keywords are good enough to drive enough traffic, using the Adwords Keyword Tool.

Tracking: Track and find which specific campaigns/ad groups contributed to maximum conversion. Also find out bounce rate of visitors and how long they stayed on each page through the tracking system. If traffic is less, opt for some other attractive keywords. If the conversion rate is less, optimize the site content.

PPC campaign guarantees that you pay for only the people who are interested in your product, and every click can be converted to sales based on your products’ features. With effective PPC campaign, you can achieve significant results within a short period of time.

After organizing a successful camp for SEO experts in 2007, the search camp members are ready to organize another SearchCamp for this year 2009. It is a two day event aimed to bring together the best minds from the SEM space to talk about search engine advertising, including optimization and marketing issues. The event is scheduled @ Tidel Park, Chennai, India on the 28th February & 1st March 2009.

SearchCamp will feature workshops, debates and keynotes on the present state and evolution of Search Engine Marketing.

For registration and more information on the event please visit Searchcamp.in.

Step 1: Attract more visitors to your site
Step 2: Turn visitors into customers

Right now, you may think that it is easier said than done. Yes! I agree with you. This article will provide some tips that will make it easier for you to go through the above mentioned steps and achieve your goal.
Attract more visitors to your site by listing your site in search engines, advertising your product/service in other popular sites, bulk e-mailing, pop-up ads, building link popularity, and offering e-books or articles and classified advertisements. Analyze the statistics of site visitors, to find out the weakness of the site and look to improve upon those areas.

If your site is not listed within first ten rankings of any search engine, the probability of visitors finding it reduces greatly. Hence you have to use the advanced SEO techniques to be able to fair very well on search engines.

You can also increase your web traffic by writing to e-zines or to any free article sites available on the net. The article should include a link to your site, so that every time someone clicks on your link, it brings traffic to your site for free.

Once you have grabbed the visitors to your site, your next job is to make sure that all of them stay glued to it. This can be done by providing enriched information about the products or services offered. It is also important to keep your content fresh and alive at all times.

Some tips to enrich your site content are, using images, listing out the features in points (to make it easier for reader), posting a list of all your products and mentioning features of each version in detail, providing clear and simple content, and offering guest posting opportunities to motivate visitors to become part of your blog community.

If the visitors find your site useful, you can be sure that they will buy your product. It is hence in your hands to expose your product effectively and promote your business online.