The issues are nothing but the SEO techniques that doesn’t meet Google’s guidelines. It generally refers to Black hat and Grey hat. Whenever Google updates its algorithm, their guidelines may vary.

We have compiled the basic checklist that will help you to get back a dropped site in the SERP.

Check whether your site is indexed in Google. This can be done by providing your site name preceded by the text “site: “, as the search query in the Google search box. If your site is not listed in the result page, it means that your site is not yet indexed.

Google will index a site only when Googlebot accesses the site during any search query. If your site is not yet indexed, then remove the robots.txt from your web server root directory. Even after that if your site is not indexed, check for the following code ‘’ in the home page. This code will not allow Googlebot to index your home page and crawl through the site. If the code exists, remove it from the page.

You can also submit your site to Google. Another effective way to get Google notice your site is link building.

Even after following all these strategies, if your site is not indexed or page rank is reduced, check for the following:

• Over-optimization of your site i.e. more aggressive keyword optimization in meta, title and/or tags or changed link text or structure for optimization.

• Check for hidden text and stuffed keywords in the site pages.

• If you have redirected your site from an old domain to a new one, check whether it is redirected properly.

• Remove any duplicate content.

• Placing unrelated domain links in the footer section of the site pages will be considered as spam. Remove those links.

What is “Squidoo”? It is a web 2.0 website, where you can create a variety of content on a vast range of topics. You can add text, images, videos, audios, opt-in boxes, links, RSS feeds, and more. Without the knowledge of HTML, you can create a lens in just a few minutes. It can also be used by affiliates to promote their affiliated sites.

First step in Squidoo lens creation is to sign up for your account. Once you have signed up, create a profile and start building as many lenses as you can. Squidoo allows a user to open more than one account for promoting a product more than twice, because with a single account users can submit only 2 lenses for product promotion, as moderators do not like to see similar content for the same products more than twice.

Remember to pick lens URL that matches your specific keyword phrase because Google will give you a higher page rank for having your keywords in the URL. For instance, if your keyword is “beauty tips”, then the lens URL will be “http://squidoo.com/beauty tips’.

Use the tools on your lens page namely bookmarking, RSS, module etc. It will help you to promote your business effectively.

Make sure that your content is informative; if you are selling beauty products, talk about how the product works, how it benefits people as they enjoy knowing exactly how the product will work for them. Try to convince customers that the product is going to do something different than the others.

Here are some advantages of using Squidoo to run a business effectively:

1. Google loves Squidoo lens as it can be quickly indexed by them.
2. Lens with target keywords will get a higher page rank in Google.
3. The perfect place to recommend your stuff (products/ services).
4. Squidoo is free of charge. You can make unlimited number of lenses.
5. It helps get quality back links to the inner pages of your website.
6. You can get more traffic that helps make solid income

We at Agriya Infoway have taken necessary Search Engine Optimization ( SEO ) steps like site re-design, keyword optimization and link building techniques, to improve our site. In the recent update we have achieved good google page ranks for our site.

The page ranks details of our Agriya product sites are tabulated below:

Optimizing site for Yahoo:

According to one study, 25% searches are done through Yahoo. It means that if your site is not coming up on Yahoo, you will lose 25 percent of your potential visitors.

The following things are the current generalized specifications to achieving better rankings in Yahoo.

The yahoo search engine gives more importance to keyword density. Placing right keywords in the content is very important. Use keywords in link text, while linking pages to each other. Remember keywords with catchy titles will attract maximum number of readers.

Sometimes, Yahoo may fail to index dynamic pages so try to have static pages with keyword-rich content; it will increase the rank of your site on Yahoo. If you have some important dynamic pages on site, prepare a site map or quick links with links to all Web pages. This will help the Yahoo spider to crawl all your pages.

Try to avoid using frames on your site, as Yahoo spider finds it difficult to crawl them.

Optimizing site for MSN:

Optimizing for msn can certainly increase your site rankings on MSN. If your site has fresh & original content that is being added regularly, you can receive tons of traffic to your site.

In order to get better search engine ranking on msn, you have to follow the MSN search engine optimization rules.

Don’t forget that MSN is a keyword sensitive search engine. If you have strong keyword density throughout Title, Description and Keyword Tags, MSN will reward your website with strong search engine rankings. Keep in mind that, you have to place your most important keywords in the title. Keyword rich link text helps in good msn ranking.

You ought to add fresh content on a regular basis to your site so that you can get top rankings on MSN.

There are many ways to promote a website and increase its page rank. This article will give some key points that you can follow and improve your website ranking in the search engines.

Building back links (a back link is a link pointing to your website from another related website) is the first and foremost way to improve the website page rank because some popular search engines like Google will give more importance to the number of back links for page ranking. You can achieve these back links by joining forums that are somewhat related to your website.

Submit your website to website directories. They are a good way to get a free link to your website. They will allow you to increase your web presence by being listed on other search engines. If you have more links, then you could have more chance to get a high page rank.

Your website should contain valuable information for a visitor so that they will hopefully come back to your site again. For this reason it is a good practice to update your website regularly by adding more informative content.

Trading your links with other website owners by putting their link on your webpage and asking them to put your link on their webpage is one of the fastest ways to improve your website visibility in the search engines.

Creating and publishing an informative article is another way to improve page rank in the search engines. If your article is good enough and you’ve taken all necessary steps to reach out to the right people, your article is bound to get popular and more people are going to be reading it. You need to remember that your article has to be informative, precise and attractive.

Try to write press releases about your products and services, and publish them all over the web; these will reach the global audience and increase your page rank.