In the fast moving world, users’ intention is to get exact information in limited time span. A well designed video can serve this purpose. People are bored of reading text, they prefer to watch and hear to the information than reading.

A study on online video reveals that the number of people who watch online video will top 1 billion in the next five years. It is obvious that interest of people is switching to videos. It is fact that more than 75% of message is grasped through video.

One more reason for the popularity of video marketing on business field is due to the fact that videos are getting accessed by search engines frequently. It is true videos rank very high in popular search engines, hence the chances of getting exposure to public is high in the video marketing.

The cost of video production and publication is less compared to other advertising costs. You don’t require very expensive cameras, microphones and toned presentations. Just a camera connected to a PC is enough to video any product or service you are offering. A webcam recorder in your hand makes your job easy.

Publishing videos online can be done at zero cost. All you need is an account in YouTube, you can start uploading videos under corresponding category and drive hordes of viewers to your site. Even video testimonials and product/service videos can be placed on your site, just an FLV player on your site is enough to play videos successfully.

On the whole, video marketing is a cost-effective and ingenious way to promote business online. Millions of net surfers are passionate on online videos, and entrepreneurs are starting to cash in on that fascination.

Testimonials are reviews written by people who have purchased your products or are satisfied by your services. Why are testimonials so effective? When you help your customers grow, you become an indispensable part of their success. They would like to describe what your product has done for them and praise your services through testimonials. It helps you build credibility and offer a sense of security to new customers.

There are bunch of testimonials you might have received from your customers but placing all those pieces will not attract your site users. For instance, a comment like, “This product is great!” sounds nice, but it doesn’t tell visitors what your products can actually do for them. You can place the good testimonials like “This product doubled my profit in a month”or “This product helped me to save $$$” and turn visitors into customers.

You can encourage your satisfied customers to go online and write reviews and feedbacks about your products and services on different script directory sites whenever possible. It will increase the quantity of your customers and enable an increment in your profits.
It is a good idea to include your customer’s photo in the testimonials to make your credibility strong among site users. You can take your business to the next level by including audio or video testimonials for maximum effect. Keep in mind that you need to ask your customers if you can use their comments on your website to recommend your products to others.

You can also setup a whole page dedicated just to testimonials. We cannot predict which part of the website the users will click on, so it is better to place your testimonials in the landing page. You can place them in front and in the center of your home page to make your valuable testimonials visible for all the users.