JP Morgan Says Group Buying Has Just 10% Penetration
When an established analyst company like JP Morgan releases some market analysis you have to sit up and take notice. Recently they suggested that the Groupon and Living Social market has a penetration of just 10% – the vast majority of people buying online have no idea about group buying and saving money.
As a Group Buying site owner (either using Agriya’s GroupDeal or Feedy software) this should have you so excited that you should be doing backflips and cartwheels down the street because your income potential hasn’t even got out the ‘growth’ stage yet.
It is expected that Groupon will make $800m this year – and in a market with an awareness of just 10%, imagine what their future earnings could be like. Groupon have announced that in 2011 they will be gunning for a turnover of $1.5bn, which tells you something about the growth of the group buying industry when the market leader is targeting nearly 100% growth in a year.
According to Mashable, there are many smaller businesses that are getting increasingly frustrated with Groupon because their deals and offers get pushed aside in favour of larger brands like Gap and Nordstrom. While it’s a tribute to Groupon that it has more deals than it can handle it also suggests that there is a significant opportunity in the market for more group deal sites to meet the rising demand from businesses and consumers.
With established Internet brands like Amazon, Google and Ebay looking to move in to the group buying market it’s clear that it’s a concept that is not only here to stay but also has massive scope for more businesses to start their own site.
So far Agriya have developed over 800 group buying websites with our GroupDeal software and over 200 entrepreneurs and individuals have taken advantage of our Feedy application which aggregates group deals from the major sites in the industry. Our software powers some of the biggest names in the industry including Koroupon, Tipping Town and Boosh Boosh. It has been developed and refined over the past 12 months and some top experts from around the world have contributed to help the development and ensure that not only is it the best group buying script on the market but also the most rock solid and scalable solution.
Impress visitors using Flash
Nowadays, internet marketers are searching for technology that could attract more visitors and help them earn more revenue, and flash has come to their rescue. Over the years, flash has shown vast amount of development. This technology is most widely accepted for creating fully interactive real-time animations on the Web. It is an almost magical tool that can make your website speak and sell your ideas. Owing to its importance, developers have begun to excel in it.
With a touch of flash designing techniques, you can give a spectacular presentation on your website. Flash is used to create impressive advertisements, video games and animation movies that can be displayed on site. If anyone is willing to promote their products and services online, flash is the best choice for them as its various user control features can make the product on site speak for itself. It is an efficient way to leave the best impression on the minds of users while visiting the website.
Many graphic designers find Flash user-friendly. It allows them to develop animated and interactive images that can be easily embedded into a web page. They can control every part of design and also make lively animation.
While considering the development of a flash website, here are some points worth noticing to make sure you’re going the right way.
• If the primary purpose of your website is to offer digital effects to users, the flash technology will help you implement them and grab more visitors.
• Flash is not considered to be search engine friendly. The search engine crawlers are designed to read text only, and they want to follow web pages quickly. Flash based websites are difficult to navigate. If you want to develop a website using search engine optimization techniques, then it is recommended to limit the usage of flash on site.
• Flash pages can take a long time to load. Take note of these points to reduce uploading time of flash on your site.
• Limiting the number of audio files
• Stick to a single font
• Avoid creating too many shapes and instances particularly when you need to use them repeatedly.
• Use technologies of .cgi or .php for website design as it is being indexed by most search engines.
If webmasters want their website to be unique and better than their competitors, using flash on site is the perfect choice for them. This will create a clear picture on the purpose and expected features of a website.
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