Agriya

Internet marketing is the most powerful and effective way to make money, but only when it is used in the right way. Some online marketers consistently make certain mistakes in their online business, which drops their growth scale.

Here we have quoted six common mistakes. It can help you avoid them in future.

Don’t overtake competitors:
Have you ever tried to overtake your competitors? If your answer is no, then you are not running on a successful path. First, list out your competitors and spend some time to find out their strength and weaknesses. Through sources like news papers, news channels, internet etc, get updates of their company’s growth rate, profit and market status. From the collected details, you will get a fair idea of their current status and where they are going to land in future. Take advantage of their weaknesses and improve yourself.

Not collecting email addresses:
It is surprising that many online marketers do not collect visitors’ email addresses. Get their email address for future follow up, as most people will not make a purchase on their first visit.

Not creating a blog:
Creating a blog is an efficient way to increase traffic to your site. Remember most traffic comes from search engines like Google, yahoo, MSN and so on. If you optimize your blog well, it will get indexed, categorized and ranked by a search engines.

Not aware of the power of SEO:
Search engine optimization is the process of improving the quality and volume of web traffic to a website by employing a series of proven SEO techniques that help you achieve a higher ranking in major search engines.

Not tracking sales:
Another common mistake that makes you fail in business is lack of sales tracking. Many online marketers do not bother about knowing where the sales are coming from. Mainly, one should focus on tracking analysis to figure out what type of advertising is effective; what keyword phrases are bringing you tons of traffic and much more. This will help you optimize your site better than before.

Making viewers wait:
Using many graphics and images on site will take much longer to load web pages, and will positively annoy visitors. Allow users to access information quickly and easily.

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The human brain responds to images, color and film, better than any kind of text. This is the reason why advertisements on television always do better then print ads. The brain likes movement and responds to sound.

We all like things that please our eye, and the first thing you learn as an advertiser / designer, is to create something that is going to catch attention. It just so happens, that movement, like in a video, alerts the brain, as it processes what is going on, and anticipates what it is to see in the next few seconds. Something in print, on the other hand, is static. Our eyes take it in at one go, and the brain doesn’t need to function any further. It therefore holds attention for fewer moments.

When you visit a website, pretty much the same stuff applies there as well. Nobody really has the time to sit and read through your product’s features and how lovely they are. To make an instant impact, nothing works like a well done flash video. Use the right images, the right colors, the right sound, and customers are attracted to it like nothing else. If you run an online business, it makes it all the more important that your website has good videos of everything you have to offer.

If you own a business otherwise, and own a website to promote it online, good videos are bound to increase your sales, considering the number of people that access the internet today. For example, if you own a shop that sells sports equipment and you have the best equipment from all over the world, if your website is unimpressive, you are losing out on a large number of customers. With powerful and impressive videos of sports champs, and how they can’t do without excellent equipment, everybody who visits your site is inspired to buy something, whether they are into sports or not. You have an edge over all your competitors, and people tend to buy from you, rather than from someone else, even though it might the same equipment. What’s more, if your website is well designed and has a flash video playing motivating videos, you just might be able to expand your business and have people order equipment online. So that means more sales, more money.

Whether your website is about sports, tourism, religion, books, or anything else under the sun, including videos on it attracts more people. When there’s a video player on the website, people are compelled to watch the video out of sheer curiosity. So the next step, after making sure your video is excellent, is to ensure your player is good enough, and has features that people are comfortable working with. There are a very large number of players available, make sure you pick the right one for your website, and watch your sales grow multifold.

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