Surprisingly the layout of all the search results has also been modified. Initially searching for a specific topic would produce a bunch of related links and results, whereas the Google caffeine now has a specific format. It first gives text related results for the particular topic in question, and then follows it up with videos and finally links which contain images of that topic. So in short a specific issue is not only provided with pages and pages filled with detailed information but halfway down, the page is supplemented with videos and images. This expands the vistas available for search engine results and opens up new opportunities for search engine optimization.

“Nobody cares more about search than Google, and I don’t think we’ll ever stop trying to improve,” Google’s head of Webspam, Matt Cutts said. This is Google’s latest initiative to display its relentless push to improve the quality of its service. “Google has let Caffeine quietly slip out. It talked about vertical specific searches while quietly doubling the speed and starts introducing real-time results and news feeds,” said Martin McNulty of the search marketing specialist Trafficbroker. With the feedback it seems to be getting, Google’s Caffeine is definitely the next platform for sites to gain leverage from and ensure they have high page ranks by filling their websites with the right amount of content and adding a visual flavour to their products.

We at Agriya Infoway have taken necessary Search Engine Optimization ( SEO ) steps like site re-design, keyword optimization and link building techniques, to improve our site. In the recent update we have achieved good google page ranks for our site.

The page ranks details of our Agriya product sites are tabulated below:

Lack of a sitemap may be the reason why your site hasn’t been completely indexed. If you are using many pages, some search engines have a difficulty in indexing them. So a site map makes it easier for a search engine spider to find and index every page on your site. It will surely improve the search engine optimization of your site.

So, what is a site map? Site map is a textually organized model for a website content that allows the users to go to the website to find what they require. It doesn’t need to include all of your web pages but should include all the site structures.

With a little effort, you can create a Sitemap for your site. Here comes some important guidelines for enhancing the sitemap.

Provide a sitemap to your users with links that point to the important parts of your site. This assists the visitors who are using a sitemap as a quick and easy means to find the information.

Provide short description about your products and services at the top of your site map page. This can be a nice introduction about your services for someone who has landed on this page directly from a search engine or else where.

Use layout for your sitemap page as it will provide a clear visual structure for your website.

Make sure that your sitemap is updated frequently. As your website grows, you must update your Sitemap. It helps your visitors know that a new content is being added to your website. If you are selling products or offering services, this is one of the greatest ways for the users to know your latest products or services by visiting your Sitemap.

Without a Sitemap, your visitors may even leave your site, going back to the search engine pages, to look for information that may be in your website. So create an effective site map even if you have a website with few pages and thus grab more visitors.