The auditorium were mixed up with entrepreneurs, marketing managers, agency based Search Engine Marketers, organic search optimization specialists, web technology professionals, webmasters, web Designers, etc.

In the first day of the camp, they focused on Organic Search, and on day 2, they focused on Paid Search. Following are the broad areas of content that are covered at the Search Camp.

1. Organic SEO

• Keyword Research
• On page Optimization
• Converting SEO Traffic
• Technical Issues for Developers
• Copywriting
• Brand Building
• Link Building
• Local Search Tactics

2. Paid Search

• PPC Keywords & Bids
• Landing Page strategies
• Automated Bid Management
• APIs
• Tracking Conversions

3. Social Media Marketing

• Hot Trends
• Online Reputation Management

4. Web Analytics

5. SEM Careers

Adam Lasnik, working on making mobile products discoverable and accessible at Google, conducted a Q&A session where anyone can shoot out a question at him and he will answer. There were a lot of interesting questions. He gave a lot of useful tips for webmasters and SEO specialists, and cleared webmaster’s doubts that were raised regarding the Google search.

Mr. Abdul Khimani, SEO Project manager with Convonix, handled a session on ‘Keyword Research’. Then he gave a speech on the various Keyword Tools available in Google, Yahoo, MSN, etc and later he moved on to the Google keyword analysis techniques.

The list goes on. There were a lot of experts who came and gave a detailed speech on SEO techniques. It was really useful for all to improve skills in SEO.

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