Most of them know that Google ranks websites under organic and inorganic search ranking. Do you know how it categorizes them? It is simple, if a website is well optimized using SEO techniques like press release, article submission, directories submission, forum, blog etc without using paid links, then Google will place the website under the organic search ranking. If a website is promoted mostly through the paid links, then the corresponding website will be listed under the inorganic search ranking.

Websites covered under the Organic and Inorganic search rankings are displayed at the left and right sides of the Search Engine Result Page (SERP), respectively. Most often, users trust a website, if it is listed in the organic listing.

With this explanation, you may conclude that the paid link is fruitless. But this is not true; Google will accept the links purchased for advertising purpose and it is purely against the links that are purchased for the purpose of getting high PR and that are part of the planned link exchange program.

Obviously, you can use Google Adsense for advertising purposes, and gain top ranking. Not only Google, you can also buy text advertisements from someone else to achieve better results in search engines.
Apart from the paid links, you can also build links by exchanging links with sites offering useful information for your site visitors. If your site has enough useful information, then other similar sites will be ready to place your site link without link exchange.

To put it in the nut shell, getting the paid links for advertising purpose will drive targeted traffic and help you achieve high PR.

The issues are nothing but the SEO techniques that doesn’t meet Google’s guidelines. It generally refers to Black hat and Grey hat. Whenever Google updates its algorithm, their guidelines may vary.

We have compiled the basic checklist that will help you to get back a dropped site in the SERP.

Check whether your site is indexed in Google. This can be done by providing your site name preceded by the text “site: “, as the search query in the Google search box. If your site is not listed in the result page, it means that your site is not yet indexed.

Google will index a site only when Googlebot accesses the site during any search query. If your site is not yet indexed, then remove the robots.txt from your web server root directory. Even after that if your site is not indexed, check for the following code ‘’ in the home page. This code will not allow Googlebot to index your home page and crawl through the site. If the code exists, remove it from the page.

You can also submit your site to Google. Another effective way to get Google notice your site is link building.

Even after following all these strategies, if your site is not indexed or page rank is reduced, check for the following:

• Over-optimization of your site i.e. more aggressive keyword optimization in meta, title and/or tags or changed link text or structure for optimization.

• Check for hidden text and stuffed keywords in the site pages.

• If you have redirected your site from an old domain to a new one, check whether it is redirected properly.

• Remove any duplicate content.

• Placing unrelated domain links in the footer section of the site pages will be considered as spam. Remove those links.