Recent Google Page Rank updates for Agriya and Product sites
A Google Page Rank updates is underway right now and top websites are reporting fluctuating Page Ranks. The page rank is very important for a website as it tells the quality of the site. An SEO professional will know how much effort is required to increase and maintain page rank.
We at Agriya Infoway have taken necessary Search Engine Optimization ( SEO ) steps like site re-design, keyword optimization and link building techniques, to improve our site. In the recent update we have achieved good google page ranks for our site.
The page ranks details of our Agriya product sites are tabulated below:
SEO SearchCamp 2009 at Chennai, India by Abdul Malick
Here is another experience on SEO SearchCamp 2009 at Tidel Park, Chennai. Search camp is a two day event where the people from search engine marketing space can talk about search engine advertising, including optimization and marketing issues.
The auditorium were mixed up with entrepreneurs, marketing managers, agency based Search Engine Marketers, organic search optimization specialists, web technology professionals, webmasters, web Designers, etc.
In the first day of the camp, they focused on Organic Search, and on day 2, they focused on Paid Search. Following are the broad areas of content that are covered at the Search Camp.
1. Organic SEO
- Keyword Research
- On page Optimization
- Converting SEO Traffic
- Technical Issues for Developers
- Copywriting
- Brand Building
- Link Building
- Local Search Tactics
2. Paid Search
- PPC Keywords & Bids
- Landing Page strategies
- Automated Bid Management
- APIs
- Tracking Conversions
3. Social Media Marketing
- Hot Trends
- Online Reputation Management
4. Web Analytics
5. SEM Careers
Adam Lasnik, working on making mobile products discoverable and accessible at Google, conducted a Q&A session where anyone can shoot out a question at him and he will answer. There were a lot of interesting questions. He gave a lot of useful tips for webmasters and SEO specialists, and cleared webmaster’s doubts that were raised regarding the Google search.
Mr. Abdul Khimani, SEO Project manager with Convonix, handled a session on ‘Keyword Research’. Then he gave a speech on the various Keyword Tools available in Google, Yahoo, MSN, etc and later he moved on to the Google keyword analysis techniques.
The list goes on. There were a lot of experts who came and gave a detailed speech on SEO techniques. It was really useful for all to improve skills in SEO.
6 common internet marketing mistakes
Internet marketing is the most powerful and effective way to make money, but only when it is used in the right way. Some online marketers consistently make certain mistakes in their online business, which drops their growth scale.
Here we have quoted six common mistakes. It can help you avoid them in future.
Don’t overtake competitors:
Have you ever tried to overtake your competitors? If your answer is no, then you are not running on a successful path. First, list out your competitors and spend some time to find out their strength and weaknesses. Through sources like news papers, news channels, internet etc, get updates of their company’s growth rate, profit and market status. From the collected details, you will get a fair idea of their current status and where they are going to land in future. Take advantage of their weaknesses and improve yourself.Not collecting email addresses:
It is surprising that many online marketers do not collect visitors’ email addresses. Get their email address for future follow up, as most people will not make a purchase on their first visit.Not creating a blog:
Creating a blog is an efficient way to increase traffic to your site. Remember most traffic comes from search engines like Google, yahoo, MSN and so on. If you optimize your blog well, it will get indexed, categorized and ranked by a search engines.Not aware of the power of SEO:
Search engine optimization is the process of improving the quality and volume of web traffic to a website by employing a series of proven SEO techniques that help you achieve a higher ranking in major search engines.Not tracking sales:
Another common mistake that makes you fail in business is lack of sales tracking. Many online marketers do not bother about knowing where the sales are coming from. Mainly, one should focus on tracking analysis to figure out what type of advertising is effective; what keyword phrases are bringing you tons of traffic and much more. This will help you optimize your site better than before.Making viewers wait:
Using many graphics and images on site will take much longer to load web pages, and will positively annoy visitors. Allow users to access information quickly and easily.
Google India Search Masters 2009 by Abdul Malick
This is Abdul Malick, working as a Senior SEO analyst in Agriya Infoway Pvt Ltd. Recently, I attended the Google India Search Masters Conference 2009 on 28th February at Bangalore, Karnataka, India. It was a great opportunity to interact with other members of the Indian webmaster community and Google People.
The audiences were a mix of webmasters, bloggers, entrepreneurs, online marketers, SEO experts, web developers, etc. and all were excited to register for attending the conference.
Vivaik Bharadwaaj, Manager of the Search Quality Evaluation team in Google India and Korea, gave the welcome note. Followed by, Adam lansik, along with members of the Search Quality team at Google, lectured on webmaster central and best practices.
Following are the excellent webmaster resources that were discussed during the various sessions at the Search Conference.
· Webmaster central blog: Find the most current and official news.
· Webmaster help forum: Find answers to your search and web master tools related questions.
· Webmaster help center: Find excellent articles on webmaster guide lines.
· Third party sitemap tools: Find collection of links to tools and code snippets that generate sitemap files.
· Webmaster central on You Tube: Visit the webmaster central channel in YouTube.
· Video tutorial: Find video tutorials for webmasters.
Adam lansik gave a nice presentation on google webmaster tools and its resources. Here I have quoted some of the points from the presentation that will help in improving site performance.
· Sitemaps: Webmasters can use XML sitemaps to determine whether their site is currently included in Google’s index. Currently, maximum number of websites that show up on Google.co.in make use of XML sitemaps.
· Remove URLs: Webmasters can tell about pages they don’t want in Google index, and they will remove them from their search results.
· Traffic: Google will show you who’s linking to you and how. In addition, they also provide statistics from which one can know which pages on their site get the most links and which keyword searches drive most traffic?
· Content analysis: Use Google’s content analysis to identify potential issues with content on your site. Robots.txt allows web publishers to control search engine success at multiple levels.
In the next session, Koti Ivaturi, from the Search Quality team at Google, gave a brief description on webmaster help forum. It was really one of the interesting sessions.
Rajat Mukherjee, group product manager at Google, who is working on Google Custom Search platform, presented a great speech on Google custom search through which web masters can define their own search engines.
Ankit Gupta who is working on making mobile products discoverable and accessible at Google, as well as providing a consistent and rationalized experience, illustrated about building mobile friendly websites.And finally, the topics Google analytics and website optimizer were demonstrated by Dinesh jain (A Google Analytics Specialist) / Deepak Kumar (from the Google Analytics team, and works on Google’s Website Optimizer).
Google analytics: Google Analytics is a free service offered by Google that generates detailed statistics about visitors to a website. It is very useful in study of keyword research and how much traffic comes from keywords.
Website optimizer: Website optimizer, which is a Google’s free website testing and optimization tool, allows you to increase the value of your existing website and traffic without spending a cent.
Big secret to getting “unslapped” from Google
For many, the Google Slap has had a major impact. Google slap is nothing but “The Google adwords slap”. It is an outcome of Google AdWords quality score. Basically, there are too many advertisers advertising for the same thing, not all of them are that relevant, and this is why Google Slap was created. If you are promoting a product or a service using Google Adwords, your ads, keywords and landing page must all be relevant to what you are promoting, and above all, the quality of landing is very important. By ensuring your Ads are relevant, Google will reward you and you will pay less and get better results.
Has your site been slapped by Google? No worries, here are the big secrets to getting “unslapped”.
Make sure your landing page is tightly focused on the keywords you are bidding on. If the content on your page is not related to the keyword, it will surely hurt your quality score and you are most likely to get slapped by Google.Create different landing pages for different keyword groups – for example some people search for ‘cell phones’ others search for ‘mobile phones’ even though they are the same thing, group your keywords in to different ad groups and create two separate pages targeted at the individual keywords.
You should have unique content on site and keep in mind it should not be similar or nearly identical in appearance to another site. Having quality content on your site like articles, reports, news and so forth will help your AdWords listings. In addition, when you add content to your site, make sure you create links directly to your content page from the landing page.
Create a “Site Map” and links to all your content pages directly from the site map.
Stop using bullet points and replace them with full text content – sentences and paragraphs.
Content rich sites are more likely to obtain incoming links from other sites. Add few low key outbound links to high page rank sites. These links will also pull in targeted traffic. Try to put these at the very bottom of page.Make sure the anchor text on links is well structured from an SEO point of view.
You should promote your site through article & direction submissions, press releases and so on.Make sure your page is very fast to load – upgrade your host if necessary (link to your recommended hosts page!)
Just take the time to do it right, and save your site from Google slap.
SearchCamp – SEO Camp in Chennai, India
After organizing a successful camp for SEO experts in 2007, the search camp members are ready to organize another SearchCamp for this year 2009. It is a two day event aimed to bring together the best minds from the SEM space to talk about search engine advertising, including optimization and marketing issues. The event is scheduled @ Tidel Park, Chennai, India on the 28th February & 1st March 2009.
SearchCamp will feature workshops, debates and keynotes on the present state and evolution of Search Engine Marketing.
For registration and more information on the event please visit Searchcamp.in.
Agriya presents SEO white paper for online marketers/SEO people
Agriya, has published an SEO white paper which clearly depicts the SEO history, future of SEO and basic tips on SEO. It also discusses on the SEO practices that hurt rankings apart from the key points that improve search engine rankings.
The SEO whitepaper mainly talks about the SEO future, and common and critical factors of SEO for major search engines. Not only the basic knowledge of SEO, but it also offers the secret tips for achieving top rankings in search engines.
To put in nut shell, this white paper is suitable for people who are new to the internet business and people willing to improve their online business. It helps them know what actually SEO is and how to implement it.
Click Here ==> SEO Whitepaper
Enhance your online sales via SEO
In this modern era, a huge number of website visitors come via search engines, looking to buy products and services or for information. So getting a website to the top position in the search engine result pages is essential these days to enhance online sales.
Well, how can you achieve the top position in the SERPS? Implementing proper search engine optimization is the only long term way to get a good position for a long time in top search engines like Google, Yahoo & MSN and so on.
Search engine optimization is also known as organic SEO. It is a set of methodologies used to optimize your pages for keywords that funnel targeted-traffic to your website resulting in increase of sales. It is important for any business to make use of this medium to get greater visibility and override the competition.
Below are some of the endless reasons why SEO is a must for your marketing strategy.
The first and foremost thing is brand awareness. If the web site holds high ranking in the search engines, there is a chance for more people to see the company’s name and become familiar with it. So then, they can reach public even if they haven’t purchased anything.Almost everyone knows that SEO can bring in loads of traffic that will actually boost their business. And traffic is exactly what every business needs, whether it’s online or offline. SEO will also help you convert visitors into paying customers once they find your site.
You can reduce the advertising budget via SEO process. It helps you increase your results in the organic search engine listing. So that consumers are more likely to purchase from you. Other than that if your site is well ranked in search engines, other webmasters will automatically approach you to suggest possible partnerships, which will reduce the amount spent while doing “active” promotions.
Because of the tight competition for top search engine rankings, SEO services are in demand, and running an SEO firm is turning out to be a very lucrative business. Agriya offers world class SEO services to clients throughout the world. They provide the following things:
- Guaranteed top rankings in the search engines
- Greater visibility
- Target traffic to your site
- Promote your business globally at low costs
Welcome to the world of “Google Dance”
Have you heard of “Google Dance”? It is mainly for those who are concerned about their rankings on Google, as it refreshes the content for better SEO. It is an interesting theme that happens once in a month, that is, Google updates its entire index of web sites on a regular, ongoing, constant basis. Usually it’s done from about 20th to 28th of every month. Google exploits 9 data centers that will provide different results until the Google dance update completes its recalculations. Once the dance has been completed, the search engine results will show new listings and changes in ranking position.
What really happens is, Google sends out spiders to crawl the Internet, it begins to go through each individual site and updates the content on to Google.com. During the dance, SERPs (Search Engine Results Pages) can fluctuate and websites often see a surprising rise or fall in rankings before returning back to normal. So people are known to get a little nervous or both if their site disappears from the index or slips in ranking.
As a result of updating process, old indexes do not simply yield to new indexes, but there is quite random movement in transition. It takes a couple of days for Google to complete its update. Especially during this period, both old and new indexes get their place on www.google.com, although alternatively or even in unpredictable ways before new indexes stabilize there for all to see.
There are many data centers that Google uses to spider across the world. Each center has a specific region it covers and all the information is gathered in aggregate and returned back to Google.com. It has 3 main WWW servers online, which are as follows:
WWW.google.com – main address, the true homepage of Google.
Other two servers are WWW2.google.com &WWW3.google.com which have been primarily instrumental in providing some answer to webmasters who are a little tentative with their future rankings.
When the mass update begins, the number of results on the three servers will be different for a while. Thus the results vary from server to server, they are said to be “dancing”, hence the name “Google Dance”.
Google Dance takes place every month and usually close to the end of the month. In order to know when the Google search engine spiders the pages of the web, there are various Google Dance tools available. You greatly benefit from this as it assists you to know when your site will rank in Google.
During the Dance, the Google spider will revisit every website, figure out how many sites link to it, and how valuable these links are. As Google is constantly crawling and updating the selected pages, their search results will vary slightly over the course of month. You can make sure all your web page does not go down for maintenance during Google’s Dancing period. It is just a right chance to make a better shot by fully optimizing your web sites, and to beat your competitors.
Resettlement of Agriya to a new awesome, attractive and user-friendly site
You probably saw it: Agriya Infoway has got a new site, with a completely different appearance, new functions, new classifications and brand new design, in fact.
The question that you probably wanted to ask is very short: “why?” Why Agriya wanted to change this site? The answer is also very simple: to suit more users’ needs. The new features added to this site are designed to make this site more “friendly”, for everybody and everything: more “user friendly” and more “SEO Friendly”.
The more important change can be seen directly from the first page: the site is looking now much more attractive than before, thanks to a younger and more dynamic layout. Even the icons are bigger, and texts are less intrusive.
==>> 
As “Agriya service offer” is changing (a few services are now added), this list needed to change; it is now fully representing how we imagine our business: lively, young, always changing.
This change of site features had also another purpose: to fix what was not working. With this new version, you will not have again the broken links that you used to have in the last version. All those problems disappeared, and the new site, which is now working fine, is looking more professional.
“SEO” is the key word for these new site features: the ROI (Return On Investment) was quite low in the last version of the site, because the conversion rate was not as high as expected. It means that the browsers that turned into customers were not enough. Now, everything has been done to improve those two ratings.
We also put the emphasis on the customer: the new site features are designed to make the customer’s action much easy. For example, buying a product was not totally easy. Now, a “customer cart” was added: it will surely improve the conversion rate, and it will be more “user friendly”.
Last reason for site change: as Agriya Infoway evolved and changed, its internet site needed to show those evolutions and changes. For sure, the products are still the same: YouTube clone, Facebook clone, yahoo-answers clone, webcam recorder script and so forth. The main changes are elsewhere: the services provided by Agriya that includes social network, technical writing, project consultations by dedicated project managers, SEO marketing and quality assurance for your web sites, flash/flex development for audio or video streaming, customization of open source software, design for your website, or web development and enterprise solutions for your projects.
This list has never been so long. It shows the internal revolution that Agriya is facing, and, of course, it can explain why the site needed to be changed.
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