Is it worth optimizing your site for Yahoo and MSN?
Search engine optimization is essential for getting top ranks in major search engines. We know that implementing optimizing strategies effectively will help us get loads of traffic and higher rankings in Google. What about Yahoo and MSN? Is it really worth optimizing your site for Yahoo and MSN? Let’s take a detailed look at it.
Optimizing site for Yahoo:
According to one study, 25% searches are done through Yahoo. It means that if your site is not coming up on Yahoo, you will lose 25 percent of your potential visitors.
The following things are the current generalized specifications to achieving better rankings in Yahoo.
The yahoo search engine gives more importance to keyword density. Placing right keywords in the content is very important. Use keywords in link text, while linking pages to each other. Remember keywords with catchy titles will attract maximum number of readers.
Sometimes, Yahoo may fail to index dynamic pages so try to have static pages with keyword-rich content; it will increase the rank of your site on Yahoo. If you have some important dynamic pages on site, prepare a site map or quick links with links to all Web pages. This will help the Yahoo spider to crawl all your pages.
Try to avoid using frames on your site, as Yahoo spider finds it difficult to crawl them.
Optimizing site for MSN:
Optimizing for msn can certainly increase your site rankings on MSN. If your site has fresh & original content that is being added regularly, you can receive tons of traffic to your site.
In order to get better search engine ranking on msn, you have to follow the MSN search engine optimization rules.
Don’t forget that MSN is a keyword sensitive search engine. If you have strong keyword density throughout Title, Description and Keyword Tags, MSN will reward your website with strong search engine rankings. Keep in mind that, you have to place your most important keywords in the title. Keyword rich link text helps in good msn ranking.
You ought to add fresh content on a regular basis to your site so that you can get top rankings on MSN.
Dare to challenge your competitors
The power of networking sites like MySpace, digg, facebook, Friendster, etc is spreading all over the Internet, as it helps to develop a close relationship with people who want to share interests with like-minded people. Today social networking sites can also be used as a marketing tool to promote products or services without spending money. They can send tons of traffic to specific website; in an added bonus they also improve search engine rankings.
Some business networking sites enable webmasters to join specific communities and discussion groups, post blogs and participate in forums, through which webmasters can expose their business to the world. By allowing members to comment, rate and review stuff, webmaster can get feedbacks, responses and credibility for their products/services. Webmasters can take advantage of such sites for advertising their products and services through clear videos and pictures. Healthy participation in networking sites will create a very good impression among customers.
Consumers have lost trust in traditional sales, marketing and services. They need to build relationships and communities with people they trust. Online social networks allow a prospective customer to easily facilitate a real connection with individuals within an organization.
Here are some instructions that will help you in promoting your business through social media:
• Once you’ve selected a network, begin by filling out your profile page with pertinent information about yourself, your company, and your contacts.
• Make sure to include your site link.
• When you maintain a blog on social networking sites, don’t make your posts sound like advertisements, make them more like a casual conversation. Don’t forget to provide informative stuff.
• Don’t spam. Avoid sending constant messages to your online friends about your products all the time. It will annoy them and they will ignore you.
• Post clear photos and videos related to your products and/or services.
• Make as many friends as possible because it will increase your exposure on social networking websites.
• If you have colleagues or clients who are members of a network, ask them to write a recommendation for you.
• Social networking sites such as YouTube are visited by millions of users daily so make videos related to your business using a high quality camera and post them on site.
Social networking sites are free to join and all you need to do is add your profile, photos, videos, and more. If your site makes it to the front page of any social networking site, then get ready for a mind blowing amount of traffic.
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