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  1. Social Media Marketing Strategies

    sujata on October 16th, 2009

    Tags: , , ,

    With the rising dominance of Social Media in the lives of consumers marketers are jumping on to the bandwagon and coming up with countless new ideas and strategies to target the supposedly transformed consumer behavior. However, social commerce strategies to drive sales and increase customer loyalty, once implemented have rarely performed as expected or produced measurable results. Unlimited targetability was the premise of both B2B and B2C social media marketing, but consumers turned out to be too unpredictable for such strategies to succeed.
    Apparently, consumer behavior can only be best understood and acted upon in scale by grouping similar consumers together. Human behavior is fairly simple and simple models of behavior almost always outperform complex models. One-on-one marketing is good in theory but almost impossible to implement.

    This is the golden age of data. Nearly any media metric can be measured and data mining produces quantities of data, however, without substantive data knowledge and proper modeling the data is mostly worthless. As, Eric T. Bradlow, co-director of UPenn’s Wharton Interactive Media Initiative, says, “Many social commerce problems have been addressed previously, and massive amounts of data will not change the continuing need for the understanding of basic and primitive customer behavior which provides the correct lens to view social media data.”

    Mass marketing has lost favor in the face of social media marketing and viral marketing. However, mass marketing is still the most effective technique available though it is important, considering the proliferation of media channels, to ensure that the right media channels are selected. Social media marketing requires that very huge numbers of social media users share product recommendations for any significant impact and the same goes for viral marketing. These techniques may be effective for B2B marketers who have concentrated markets but rarely have much impact on B2C marketing. Rarely does the buzz created by such strategies translate in to product purchases.

    Content is important but it has impact only if it reaches consumers. Traffic driving strategies such as referral programs must be the cornerstone of marketing policy. Many people try using the “Long Tail” (items which individually sell only in small quantities) niche driven marketing as one way to boost sales but such investment should be made only if justified by volumes.

This entry was posted on Friday, October 16th, 2009 at 10:12 am and is filed under online marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  1. Tips to increase site traffic through RSS feed

    isaivani on February 26th, 2009

    Tags: , , , , ,

    Having a wonderful site is the first step in online business promotion, but it can’t do anything unless people find it. Remember generating traffic for your website is the most important thing to run a successful business online. RSS (rich site summary) is a fascinating tool that opens a new door to gain visitors.

    Ask yourself, is my site content reaching a wide audience? If your answer is yes then it’s great, if the answer is no, try the RSS feed tool that allows you to share updated content quickly. It offers various benefits to webmasters as well as users. Many people are not aware of the concept of the RSS feed and its purpose.

    RSS is a family of Web feed formats used to publish frequently updated works—such as blog entries, news headlines, audios, and videos in a standardized format.

    Benefits of RSS feed for webmasters:

    Web publishers can deliver updated web content to end users subscribed to the RSS feed of the site, automatically without taking any initiatives.

    Think about the power of social networks. If you maintain a profile in one of the popular social networking sites like Facebook, MySpace and Twitter, you can import RSS feed from that networking site into your accounts at any local site so that whenever your profile is updated, the information will be automatically sent to your social profiles.

    If you’re an online advertiser and using the RSS feed in Ads, then newly added ads will be automatically available at your clients’ desktop.

    It allows you to share new content on your website, directly with your readers without sending mass emails, or newsletters.

    Here are some tips to gain more subscribers:

    Offer useful content related to products or services that you are promoting.

    Send updates on your latest promotions to them.

    Post regular updates and make sure the feed is available for RSS-friendly search engines to crawl.

    Attach a link to your feed on your website and encourage subscriptions. With one click of a button, site traffic will be increased.

This entry was posted on Thursday, February 26th, 2009 at 7:40 am and is filed under Webmaster Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  1. Two steps to be successful in online marketing

    Kabila on July 1st, 2008

    Tags: , , ,

    Everyone’s goal is to be successful in their field. You can be successful in online marketing by following two simple steps:

    Step 1: Attract more visitors to your site
    Step 2: Turn visitors into customers

    Right now, you may think that it is easier said than done. Yes! I agree with you. This article will provide some tips that will make it easier for you to go through the above mentioned steps and achieve your goal.
    Attract more visitors to your site by listing your site in search engines, advertising your product/service in other popular sites, bulk e-mailing, pop-up ads, building link popularity, and offering e-books or articles and classified advertisements. Analyze the statistics of site visitors, to find out the weakness of the site and look to improve upon those areas.

    If your site is not listed within first ten rankings of any search engine, the probability of visitors finding it reduces greatly. Hence you have to use the advanced SEO techniques to be able to fair very well on search engines.

    You can also increase your web traffic by writing to e-zines or to any free article sites available on the net. The article should include a link to your site, so that every time someone clicks on your link, it brings traffic to your site for free.

    Once you have grabbed the visitors to your site, your next job is to make sure that all of them stay glued to it. This can be done by providing enriched information about the products or services offered. It is also important to keep your content fresh and alive at all times.

    Some tips to enrich your site content are, using images, listing out the features in points (to make it easier for reader), posting a list of all your products and mentioning features of each version in detail, providing clear and simple content, and offering guest posting opportunities to motivate visitors to become part of your blog community.

    If the visitors find your site useful, you can be sure that they will buy your product. It is hence in your hands to expose your product effectively and promote your business online.

This entry was posted on Tuesday, July 1st, 2008 at 7:09 am and is filed under online marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  1. Strategy for Social bookmarking website

    Kabila on April 3rd, 2008

    Tags: , , ,

    social bookmarking websites are important factors for increasing traffic. I write some strategy about Social bookmarking submission. I used for our site http://www.agriya.com. Its very useful for increasing traffic for your websites.

    Social bookmarking strategy:

    1. Basic Bookmarking
    2. Mutiple Account Spamming
    3. Blogfarm bookmarking
    4. Sitemap bookmarking
    5. Tagfarm
    6. Random bookmarking strategy

    Basic Bookmarking:

    This very basic bookmarking strategy. To create one account and submitting bookmarking information. Bookmark a few important social bookmarking websites. that is like,

    • simply
    • furl
    • spurl
    • blinklist
    • Del.icio.us
    • Blogmarks

    Mutiple Account Spamming

    This is used by spammers to get more instance traffic from bookmarking sites.
    To create a lot of account for each bookmarking by using different emails and submitting the bookmarking websites.

    The effect for this strategy is get more traffic instantly and delete the account instantly.

    Blogfarm bookmarking

    BlogFarm is one of the most common tactics used by most blackhats. I have seen whitehats using this tactic to get links to their whitehat sites. It is a very effective tactic to get your site indexed. BlogFarm usually involves the linking of related blogs together.

    You can use it to bookmark the blogfarms! If you try to bookmark 20k pages, you will be easilyaccused of spamming. The best practice is to link to the 20k pages from your Blogfarms and then social bookmark your Blogfarm. Those 20k pages will be crawled faster.

    Sitemap bookmarking

    This strategy is very simple.. All your domain links are set to sitemap and bookmark your sitemap to bookmarking sites. The search Engine spider crawl that sitemap and find all the links.

    Tagfarm

    Furl >link to> Spurl > link to> Blogmarks >link to> Delicious >link to > so on

    Random bookmarking strategy

    This is very good strategy to make good random traffic from bookmarking site.
    create small number of account(2 or 3 email account) and bookmark to bookmarking website. After one week then create new 2 or 3 account and submit to that sites. Randomly we create like then we get more traffic randomly. But please handle some care because its one of the blackhat techniques also.

This entry was posted on Thursday, April 3rd, 2008 at 7:26 am and is filed under Webmaster Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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