Nowadays, webmasters and bloggers have started earning money by placing ads on their site. Business people, who are looking for sites to place ads, will look for sites with maximum traffic to get maximum impressions. Impression refers to number of times a page is visited.
If you are running a site or blog, then you can earn quite an amount of money by placing ads. All you have to do is raise your site traffic and sell ad space. Selling can be done easily by placing your message on popular discussion forums like Digital Point. In order to attract more business people, you have to raise site traffic.
Here we have listed simple tips to drive more traffic to your site.
Fresh content:
Regular posting of fresh articles related to a specific niche is the best way to attract more visitors.
Related Post:
Provide lists of related posts at the bottom of article. This will make visitors click on more links on your blog and visit another page which in turn raises the page impression. You can also provide links to old topics that are archived in your site.
Back-links:
Get more backlinks to your site. This can be done by submitting the site URL in bookmarking sites like Delicious, submitting articles with backlink to your site on social sites like Digg, Reddit, Propeller, Mixx etc, participating in discussion forums and exchanging links.
Category:
List out categories in the side bar, to let visitors know there’s a lot in store for them to click on and read. While choosing categories think about your niche and select categories that would entice visitors to click on.
Social Networking:
Participate in popular social networking sites and join groups related to your niche. You can recommend your posts to group members and promote your site.
Here is another experience on SEO SearchCamp 2009 at Tidel Park, Chennai. Search camp is a two day event where the people from search engine marketing space can talk about search engine advertising, including optimization and marketing issues.
The auditorium were mixed up with entrepreneurs, marketing managers, agency based Search Engine Marketers, organic search optimization specialists, web technology professionals, webmasters, web Designers, etc.
In the first day of the camp, they focused on Organic Search, and on day 2, they focused on Paid Search. Following are the broad areas of content that are covered at the Search Camp.
1.Organic SEO
Keyword Research
On page Optimization
Converting SEO Traffic
Technical Issues for Developers
Copywriting
Brand Building
Link Building
Local Search Tactics
2.Paid Search
PPC Keywords & Bids
Landing Page strategies
Automated Bid Management
APIs
Tracking Conversions
3.Social Media Marketing
Hot Trends
Online Reputation Management
4.Web Analytics
5.SEM Careers
Adam Lasnik,working on making mobile products discoverable and accessible at Google, conducted a Q&A session where anyone can shoot out a question at him and he will answer. There were a lot of interesting questions. He gave a lot of useful tips for webmasters and SEO specialists, and cleared webmaster’s doubts that were raised regarding the Google search.
Mr. Abdul Khimani, SEO Project manager with Convonix, handled a session on ‘Keyword Research’. Then he gave a speech on the various Keyword Tools available in Google, Yahoo, MSN, etc and later he moved on to the Google keyword analysis techniques.
The list goes on. There were a lot of experts who came and gave a detailed speech on SEO techniques. It was really useful for all to improve skills in SEO.
This is Abdul Malick, working as a Senior SEO analyst inAgriya Infoway Pvt Ltd. Recently, I attended the Google India Search Masters Conference 2009 on 28th February at Bangalore, Karnataka, India. It was a great opportunity to interact with other members of the Indian webmaster community and Google People.
The audiences were a mix of webmasters, bloggers, entrepreneurs, online marketers, SEO experts, web developers, etc. and all were excited to register for attending the conference.
Vivaik Bharadwaaj, Manager of the Search Quality Evaluation team in Google India and Korea, gave the welcome note. Followed by, Adam lansik, along with members of the Search Quality team at Google, lectured on webmaster central and best practices.
Following are the excellent webmaster resources that were discussed during the various sessions at the Search Conference.
Adam lansik gave a nice presentation on google webmaster tools and its resources. Here I have quoted some of the points from the presentation that will help in improving site performance.
· Sitemaps: Webmasters can use XML sitemaps to determine whether their site is currently included in Google’s index. Currently, maximum number of websites that show up on Google.co.in make use of XML sitemaps.
· Remove URLs: Webmasters can tell about pages they don’t want in Google index, and they will remove them from their search results.
· Traffic: Google will show you who’s linking to you and how. In addition, they also provide statistics from which one can know which pages on their site get the most links and which keyword searches drive most traffic?
· Content analysis: Use Google’s content analysis to identify potential issues with content on your site. Robots.txt allows web publishers to control search engine success at multiple levels.
In the next session, Koti Ivaturi, from the Search Quality team at Google, gave a brief description on webmaster help forum. It was really one of the interesting sessions.
Rajat Mukherjee, group product manager at Google, who is working on Google Custom Search platform, presented a great speech on Google custom search through which web masters can define their own search engines.
Ankit Gupta who is working on making mobile products discoverable and accessible at Google, as well as providing a consistent and rationalized experience, illustrated about building mobile friendly websites.
And finally, the topics Google analytics and website optimizer were demonstrated by Dinesh jain (A Google Analytics Specialist) / Deepak Kumar (from the Google Analytics team, and works on Google’s Website Optimizer).
Google analytics: Google Analytics is a free service offered by Google that generates detailed statistics about visitors to a website. It is very useful in study of keyword research and how much traffic comes from keywords.
Website optimizer: Website optimizer, which is a Google’s free website testing and optimization tool, allows you to increase the value of your existing website and traffic without spending a cent.
Nowadays promoting online marketing in social networking site is one of the hottest trends. It offers numerous benefits that would help you and your business. It is a cheap, reliable, quick, and highly effective online marketing medium. Where, you can focus on advertising of business entirely on people who are actively engaged in looking for products or services offered by you. Remember the more time and effort you put into each social networking site, the more you’ll get out of it.
Webmasters can create a business profile on social media site to share only information that they want the entire world to see. They can also create a personal profile as well and make contact with other members. It helps to get potential customers, clients, and vendors. They can make changes on their profile, products and company online, and they are reflected almost immediately.
Webmasters can form a network with prospective international buyers and decision makers and showcase new products and services with clear photos, audios and videos, highlight company news, and build brand loyalty. This allows webmasters to make business connections without hard sale. They can learn about latest trends, form business alliances, learn tips and so on within the network.
Webmasters can keep their customers up to date on events, special occasions and other useful information to maintain healthy relationship with customers on social media site. They can form a group with similar interest and gain number of clients and valuable customers within their group of contacts. Also they can make video presentation about their company details, products and services among them.
Social networking site is an extremely valuable resource and if you utilize the resource properly, you can promote products or services effectively. There are countless of social networking scripts out there. So it is difficult to pick a right script to focus your efforts on. Agriya infoway has designed Kootali – open social script available at an affordable cost. It helps you build a social networking site and makes you to sit on your chair and just a mouse click away to make a purchase hastily.
Have you heard of “Google Dance”? It is mainly for those who are concerned about their rankings on Google, as it refreshes the content for better SEO. It is an interesting theme that happens once in a month, that is, Google updates its entire index of web sites on a regular, ongoing, constant basis. Usually it’s done from about 20th to 28th of every month. Google exploits 9 data centers that will provide different results until the Google dance update completes its recalculations. Once the dance has been completed, the search engine results will show new listings and changes in ranking position.
What really happens is, Google sends out spiders to crawl the Internet, it begins to go through each individual site and updates the content on to Google.com. During the dance, SERPs (Search Engine Results Pages) can fluctuate and websites often see a surprising rise or fall in rankings before returning back to normal. So people are known to get a little nervous or both if their site disappears from the index or slips in ranking.
As a result of updating process, old indexes do not simply yield to new indexes, but there is quite random movement in transition. It takes a couple of days for Google to complete its update. Especially during this period, both old and new indexes get their place on www.google.com, although alternatively or even in unpredictable ways before new indexes stabilize there for all to see.
There are many data centers that Google uses to spider across the world. Each center has a specific region it covers and all the information is gathered in aggregate and returned back to Google.com. It has 3 main WWW servers online, which are as follows:
WWW.google.com – main address, the true homepage of Google.
Other two servers are WWW2.google.com &WWW3.google.com which have been primarily instrumental in providing some answer to webmasters who are a little tentative with their future rankings.
When the mass update begins, the number of results on the three servers will be different for a while. Thus the results vary from server to server, they are said to be “dancing”, hence the name “Google Dance”.
Google Dance takes place every month and usually close to the end of the month. In order to know when the Google search engine spiders the pages of the web, there are various Google Dance tools available. You greatly benefit from this as it assists you to know when your site will rank in Google.
During the Dance, the Google spider will revisit every website, figure out how many sites link to it, and how valuable these links are. As Google is constantly crawling and updating the selected pages, their search results will vary slightly over the course of month. You can make sure all your web page does not go down for maintenance during Google’s Dancing period. It is just a right chance to make a better shot by fully optimizing your web sites, and to beat your competitors.
