While crawling, web spiders will look for text on the site that is related to the search query. Hence, provide text relevant to products or services offered. The title tags, meta descriptions and keywords per page have to be unique and relevant. Provide keyword rich site content on relevant topics, as spiders judge your site based on these things.

Specify the site URL ( http://www.example.com/) that you prefer for your site and redirect the rest of relevant website URLs like www.example.com/index.html, http://example.com, example.com/home.asp etc to the preferred site URL by adding the 301 redirect (permanent) to the preferred URL, so that user entering relevant website URLs will be directed to your main site page.

Provide breadcrumb trail which is a navigation aid that shows both search engines and humans where their current location is and how far they are from the destination page.

Use limited number of graphics, and if possible, avoid them. Provide relevant anchor text to the image links, as spiders can crawl only anchor text and not images. Also the site uploading time is directly proportional to number of graphics on site.

A website designed by calling JavaScript and CSS code externally is a good one. Stay away from frames as search engine avoids them, and restrict the usage of flash, QuickTime or other plug-ins on HTML Pages.

On the whole, it is necessary to prepare a site with simple navigation and architecture for assisting search engines to easily find information on your site.

Most visitors enter your website through search engines. Websites are searched for through keywords. Keywords should hence be present in your web pages. While designing your web page, add all the important keywords in title tags, meta tags and alt tags.

Some information to be kept in mind while designing your website:

· Simplicity with regard to number of features about products and services is the main resource for any powerful website.

· A simple navigation system is enough and should be very clear to the visitor.

· Try to reduce the page weight of all your web pages, especially your index page, as a result of which uploading time will be minimized.

· Present the links of important pages in the home page, to guide the visitors to the important pages easily.

· Link colors should be synchronized with page colors; underline links so they instantly catch the viewer’s attention.

· Choosing appropriate background colors, images, and setting different font sizes for text, headers, footers etc… is another way to attract the visitors.

· Centrally position your website design to ensure proper display of your site in different kind of monitors.

· Use good visual elements because aspects like drop shadows, reflections etc can really attract more visitors.

· Use innovative icons which explain the concept better than plain text.

· If you want to offer any promotional discounts, use labels.

· Use attractive logos.

· Make sure columns of your text are narrow because it makes reading easier on the screen.

· Highlight important elements by setting a larger font size but be sure not to make it too large.

· Use traditional design because it makes visitors comfortable.

· Design your web considering the nature of visitors you want to attract.