Text-link Advertising – Sneaky, and Possibly even Illegal SEO
Have you heard of InLinks, the new SEO product from the advertising company MediaWhiz? This is how it works. Businesses or anyone who wants Google to think of their website when anyone types in certain keywords into the search box, start by buying advertising from MediaWhiz. The advertising company will use the advertising to pay blogs around the Internet to look up those keywords in their stories ,and and turn them into proper links (not ghost links that can tip off Google) to the advertiser’s website. With lots of links pointing inward, Google will think the advertiser’s site is pretty important and rank it high.
There is just a little problem with this scheme though: it is against the law in many countries, to manipulate search results with payments made. It is considered an unfair trade practice. Google certainly seems to have no real way of identifying when websites do this. But one wonders, what could happen if Google does find a way. Those advertisers could suddenly find their websites blacklisted. One way they could find out right now, is to compare an old cached copy of the website to a new version with many new links suddenly pointing inward. What if it puts them in the sandbox? This kind of maneuver is known as Text-Link advertising and Google is already asking Internet users to report these websites.
What kind of blogs are they that sell links to the highest bidder? Well, Engadget and Gizmodo do, charging just a few dollars a month per link. And Google would be able to see there was something funny going on to suddenly have a bunch of keyword links appear on an old article. Keywords are usually there was an article goes online the first time.
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