Widget Marketing, a powerful marketing tool that drives traffic to your site
Widget marketing is a great way to drive viral traffic to your site from other sites. YouTube has got a lot of inbound links by allowing users to easily embed any hosted videos on blogs and web pages, thereby driving traffic through a natural search which is essential to increase its page rank.
It is just a onetime investment in man power for development and deployment of a widget. Once a useful widget is made available for the public, they will start embedding it in their site to expose your brand and drive traffic to your site. Webmaster embedding your widget in their site will become your marketing team. Thus widget marketing provides an extremely good ROI based on the resources available.
Here are some guidelines that will help you build an effective widget with the best SEO value for driving maximum traffic to your site.
Keep your widget informative, useful, interactive and simple to understand, as people will embed widgets only when they find it really useful for them.
The Internet technologies like Javascript, HTML, Adobe Flash etc used in the development of web-based widgets do not expose their content to search engines. Hence having a link inside widget’s embed HTML code is a must.
Don’t forget to add relevant keywords in the anchor text. If the technology that you used to generate the widget has the facility to randomize the embed HTML code generation, then make use of it to vary the anchor.
It is important to include both the logo and the name of your organization in a widget, to increase brand awareness while promoting your website.
If possible track the widgets and find which keywords work best for you.
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